The 31th Annual IMP Conference, Organizing Sustainable BtoB Relationships - Designing in Changing Networks

  • Anu Norrgrann (Talare: Presentation)

Aktivitet: Deltagande i eller organisering av evenemangArrangemang av / deltagande i konferens, workshop, kurs, seminarium

Beskrivning

Brand repositioning in a business relationship context - Adapting symbolically to a customer’s resource network
Period27.08.201529.08.2015
Typ av evenemangKonferens
Konferensnummer31
SponsorerUniversity of Southern Denmark Kolding, niversity of Southern Denmark , University of Southern Denmark
PlatsKolding, Danmark
OmfattningInternationell