2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium

Beskrivning

Nonownership-Dominant Logic? The Effect of Consumers' Intellectual Ability on Preference for Nonownership Consumption
Period19.06.2016 → 21.06.2016
Typ av evenemangKonferens
Konferensnummer9
Sponsorer, School of Business and Economics, American Marketing Association and Maastricht University
PlatsMaastricht, HollandVisa på karta
OmfattningInternationell