3rd Annual Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation SIG

Polsa, P. (Talare: Presentation)

Aktivitet: Deltagande i eller organisering av evenemangArrangemang av / deltagande i konferens, workshop, kurs, seminarium

Beskrivning

Sub-brand's Influence on Parent Brand: Does a Branded Annual Campaign Affect Department Store Image?
Period12.09.200713.09.2007
Typ av evenemang!!Other
PlatsLondon, USA
OmfattningInternationell