3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, 12-13 September, Brunel Business Schoool, Brunel University

Liljander, V. (Talare: Presentation)

Aktivitet: Deltagande i eller organisering av evenemangArrangemang av / deltagande i konferens, workshop, kurs, seminarium

Beskrivning

Sub Brand’s Influence on Parent Brand: Does A Branded Annual Campaign Affect Department Store Image?
Period12.09.200713.09.2007
Typ av evenemangKonferens
Konferensnummer3
PlatsLondon, Storbritannien
OmfattningInternationell