"Creating, Managing and Policing BMW Group Trademarks."

Dhanay Cadillo Chandler (Deltagare)

Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium

Beskrivning

Seminar- "Creating, Managing and Policing BMW Group Trademarks.” by Dr. Jochen Volkmer, director of BMW's legal department for Trademarks, Designs and IP. Known for its eye-catching designs and sophisticated branding, BMW is at the forefront of the automotive industry. However, being an industry leader also brings certain challenges. Dr. Volkmer will discussed some of these issues as it relates to his experience as the head of BMW's trademark, design, and IP department for the last decade.
Period30.11.2011
Typ av evenemang!!Other
PlatsMunich, Tyskland
OmfattningInternationell