Manuscript seminar discussant

Gummerus, J. (Reviewer)

Aktivitet: ExaminationOfficiellt deltagande i handledning av doktorsavhandling, disputation, examination

Beskrivning

Title of thesis: The behavioral effect of e-service benefits as marketing communication drivers for e-service adoption
Period18.11.2013
ExaminandPia Hellman
Examination vidHanken School of Economics