Opponent

Heinonen, K. (Opponent vid disputation)

Marknadsföring, Helsingfors

Aktivitet: Examination › Officiellt deltagande i handledning av doktorsavhandling, disputation, examination

Beskrivning

Opponent at doctoral dissertation

Title of thesis: Measuring the success of multichannel mobile marketing through amalgamation between is success model and technology acceptance model: A Delphi study of mobile marketing success factors

Period	12.03.2013
Examinand	Yiwen (Raymond) Huang
Examination vid	Auckland University of Technology
Omfattning	Internationell