Opponent at half-time doctoral seminar

Aktivitet: ExaminationOfficiellt deltagande i handledning av doktorsavhandling, disputation, examination

Beskrivning

Opponent at half-time doctoral seminar, Thomas Pinthal, Mid-Sweden University, Östersund, Sweden

Title of thesis: User-generated content and marketing planning - an exploratory investigation on the means-end relation between online reviews and marketing mix planning in the Swedish hotel industry
Period31.05.2013
Examinand
Examination vidMid Sweden University
OmfattningInternationell