Opponent at half-time doctoral seminar

Strandvik, T. (Annat)

Marknadsföring, Helsingfors

Aktivitet: Examination › Officiellt deltagande i handledning av doktorsavhandling, disputation, examination

Beskrivning

Opponent at half-time doctoral seminar, Thomas Pinthal, Mid-Sweden University, Östersund, Sweden

Title of thesis: User-generated content and marketing planning - an exploratory investigation on the means-end relation between online reviews and marketing mix planning in the Swedish hotel industry

Period	31.05.2013
Examinand	Thomas Pinthal
Examination vid	Mid Sweden University
Omfattning	Internationell