The Fourth International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia. “Can Heritage be strategic?”

Tomas Lindström (Talare: Presentation)

Marknadsföring, Helsingfors

Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium

Beskrivning

HOW DO CORPORATE BRAND IMAGES EVOLVE? – A STUDY IN THE PHARMACEUTICAL INDUSTRY

Presented findings on co-authored abstract paper and study (Lindström, Rindell & Strandvik 2014).

Period	05.06.2014 → 06.06.2014
Typ av evenemang	!!Other
Plats	Helsinki, Finland