The Fourth International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia. “Can Heritage be strategic?”

Tomas Lindström (Talare: Presentation)

Aktivitet: Deltagande i eller organisering av evenemangArrangemang av / deltagande i konferens, workshop, kurs, seminarium

Beskrivning

HOW DO CORPORATE BRAND IMAGES EVOLVE? – A STUDY IN THE PHARMACEUTICAL INDUSTRY

Presented findings on co-authored abstract paper and study (Lindström, Rindell & Strandvik 2014).
Period05.06.201406.06.2014
Typ av evenemang!!Other
PlatsHelsinki, Finland