Unconventional luxury brand collaborations are everywhere. What is the appeal?

Carlos Adrian Diaz Ruiz

Marknadsföring, Vasa

Press/media

Period	07.08.2023

Mediabidrag

1

Mediabidrag

Titel	Unconventional luxury brand collaborations are everywhere. What is the appeal?
Omfattning	Internationell
Medianamn/-företag	The Conversation
Typ av media	Webb
Land/Territorium	Finland
Datum	07.08.2023
Webbadress	https://theconversation.com/unconventional-luxury-brand-collaborations-are-everywhere-what-is-the-appeal-210382
Personer	Carlos Adrian Diaz Ruiz

Relaterat innehåll

Projekt
Luxury
Projekt: Annat projekt

Publikationer
Changing Luxury Consumption Preferences Among Chinese Young Adults: The Role of Unconventional Brand Collaborations
Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
Unconventional luxury brand collaborations are everywhere. What is the appeal?
Forskningsoutput: Tidskriftsbidrag › Artikel › Allmänheten
Unconventional luxury brand collaborations: A new form of luxury consumption among young adults in China
Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review