CERS - Centre for Relationship Marketing and Service Management

Forskningsresultat

Forskningsresultat per år 1994 2006 2008 2009 2010 2011 2012 2013 2014 2024

• 116 Artikel
• 114 Konferensbidrag
• 35 Kapitel
• 15 Beställd rapport
• 33 Mer
  • 14 Bok
  • 9 Antologi
  • 4 Doktorsavhandling
  • 3 Översiktsartikel
  • 2 Ledare
  • 1 Kommentar/debatt

Forskningsresultat per år

Forskningsresultat per år

Sökresultat

• 2010

  Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use

  Rindell, A. & Mickelsson, K-J., 2010, The Roots and Fruits of the Nordic Consumer Research. Laaksonen, P. & Jyrinki, H. (red.). Vaasa, (Proceedings of the University of Vaasa; nr. 163).

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Critical Waves in Business Relationships: An extension of the critical incident perspective

  Edvardsson, B., Kowalkowski, C., Strandvik, T. & Voima, P., 2010, NORD2010, 7th Nordic Workshop on Relationship Dynamics, Gimo, Sweden, October 6-8, 2010. Havila, V. (red.).

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Customer-Centric Co-Creation of Value Propositions

  Kelleher, C., Helkkula, A. & Holmlund, M., 2010, 18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010. Dibley, A. (red.). Henley, UK, 7 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Customer Energy in Relationships

  Heinonen, K., Mickelsson, K-J. & Strandvik, T., 2010, Helsinki: Hanken School of Economics. 29 s. (Hanken School of Economics Working Papers; nr. 553)

  Forskningsoutput: Bok/rapport › Beställd rapport

• Customer Energy in Relationships

  Heinonen, K., Strandvik, T. & Mickelsson, K-J., 2010, Combi 2010 : Conference Proceedings, Vantaa, Finland, 7-10 October 2010. Riihelä, T. & Mattila, M. (red.). Vantaa, s. 151-180 30 s. (Laurea publications, A series; nr. 72).

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Customer Focus in Finnish Boardrooms Before and After the Economic Downturn

  Strandvik, T., Wendelin, R. & Nyman, H., 2010, Proceedings from the 16th CBIM Academic Workshop Marketing Value Creation: Process, Service, Brands and Relationships. San Juan, Puerto Rico, USA, January 15-18, 2010.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Experiential Customer Information in Service Innovation

  Helkkula, A. & von Koskull, C., 2010, Proceedings of the AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• How Do Customers and Pharmacists Experience Generic Substitution?

  Gill, L., Helkkula, A., Cobelli, N. & White, L., 2010, I: International Journal of Pharmaceutical and Healthcare Marketing. 4, 4, s. 375-395 21 s.

  Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

  Fil
  20 Citeringar (Scopus)

• Narratives and Metaphors in Service Development

  Helkkula, A. & Pihlström, M. H., 2010, I: Qualitative Market Research. 13, 4, s. 354-371 12 s.

  Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

  Fil
  38 Citeringar (Scopus)

• Palvelutarina Asiakasloogikan Paljastajana: palveluliiketoiminnasta menestystekijä

  Strandvik, T. & Nyman, H., 2010, I: Rastories. 2/2010, s. 24-27 4 s.

  Forskningsoutput: Tidskriftsbidrag › Artikel › Allmänheten

• Re-conceptualizing value-creation: From industrial business logic to service business logic

  Helle, P., 2010, Helsinki: Hanken School of Economics. 19 s. (Working Papers. Publications of Hanken School of Economics; nr. 554)

  Forskningsoutput: Bok/rapport › Beställd rapport

• Relationship marketing as promise management

  Grönroos, C., 2010, The SAGE Handbook of Marketing Theory. Maclaran, P., Saren, M., Stern, B. & Tadajewski, M. (red.). Thousand: Sage publications, s. 397-412 16 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

• Return on relationships: Towards measuring it based on a service business perspective

  Grönroos, C., 2010, Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM), Henley, Reading, Sept 27-30, 2010.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

  6 Citeringar (Scopus)

• Rewarding or Exploiting the Working Consumer?

  Kelleher, C. & Helkkula, A., 2010, AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Sales Strategies in an Economic Downturn

  Wendelin, R. & Strandvik, T., 2010, Proceedings from the 2010 CBIM Academic Workshop, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 15-18, 2010.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Service Experience in an Innovation Context

  Helkkula, A., 2010, Helsinki: Hanken School of Economics. 130 s.

  Forskningsoutput: Avhandling › Doktorsavhandling › Samling av artiklar

• Service Innovations: Orientation for New Strategic Capital

  Lindberg-Repo, K. H. & Dube, A., 16.09.2010, New Directions New Insights: Conference Proceedings. Garaus, M., Weitzl, W., Wolfsteiner, E. & Zimprich, M. (red.). Vienna: University of Vienna, s. 86 1 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

  Öppen tillgång

  Fil

• Vad kräver tjänsteföretag av samhället och av företag - och av företagsekonomin

  Grönroos, C., 2010, Proceedings, 3. Svenska företagsekonomiska ämneskonferensen, Kalmar, Växjö, Sweden, December 2010.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Virtually Speaking: Customer to Customer Communication in Blogs

  Kelleher, C. & Helkkula, A., 2010, I: Journal of Applied Management & Entrepreneurship. 15, 3, s. 4-17 13 s.

  Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
• 2009

  Activityscape Mapping: Consumer Activity Systems as Service Context

  Mickelsson, K-J., 2009, Helsinki: Hanken School of Economics. 29 s. (Hanken School of Economics Working Papers ; nr. 545)

  Forskningsoutput: Bok/rapport › Beställd rapport

• A customer dominant logic of service

  Heinonen, K., Strandvik, T., Mickelsson, K-J., Edvardsson, B., Sundström, E. & Andersson, P., 2009, QUIS 11: Moving Forward with Service Quality. Stauss, B., Brown, S. W., Edvardsson, B. & Johnston, R. (red.). Wolfsburg, s. 206-215 10 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Branding as an opportunity of SMEs' internationalization strategy in B2B market

  Uusitalo, O., Wendelin, R. & Mahlamäki, T., 2009, Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. Spencer, R., Cova, B. & Prévot, F. (red.). Marseilles, 20 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Developing Total Business Solutions, from product to solution sales: Possibilities and Challenges

  Wendelin, R., 2009, Proceedings of the 2009 Naples Forum on Service – Service Dominant Logic, Service Science and Network Theory. Gummesson, E., Mele, C. & Polese, F. (red.). Capri, 19 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Developing Total Business Solutions in B2B, from product to solution sales: Possibilities and Challenges

  Wendelin, R., 2009, IMP Asia 2009, Measures and Measurement, Process and Practice. Batt, P. (red.). Kuala Lumpur, Malaysia, 20 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Facilitators and Barriers of Customer Involvement in Service Innovation

  von Koskull, C., Helkkula, A. & Pihlström, M. H., 2009, Frontiers in Services Conference, Honolulu, Hawaii, USA, October 29 - November 1, 2009.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• From customer perceived value (PERVAL) to value-in-context experience (VALCONEX)

  Helkkula, A., Pihlström, M. H. & Kelleher, C., 2009, The 2009 Naples Forum on Service. Service-Dominant logic, service science and network theory, Capri, Italy, 16-19 June, 2009. Gummesson, E., Mele, C. & Polese, F. (red.). Napoli

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Fu wu luo ji de xiu zheng - Ji yu jia zhi chuang zaode guan dian (Revision of service logic - view based on value creation)

  Grönroos, C., 2009, I: Journal of Tianjin University of Commerce. 29, 2, s. 24-29 6 s.

  Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

• Konsumentens roll och inflytande i produkt- och tjänsteutveckling

  Koskull von, C., 2009, I: Ekonomiska Samfundets Tidskrift. 62, 3, s. 119-124 6 s.

  Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

• Management e marketing dei servizi: La gestione del cliente nel mercato dei servizi

  Grönroos, C., 2009, Torino: Isedi. 576 s.

  Forskningsoutput: Bok/rapport › Bok › Yrkesinriktad

• Marketing: Gerenciamento e servicos

  Grönroos, C., 2009, Rio de Janeiro: Elsevier Editora. 440 s.

  Forskningsoutput: Bok/rapport › Bok › Yrkesinriktad

• Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications

  Grönroos, C. & Ravald, A., 2009, Helsinki: Hanken School of Economics. 37 s. (Hanken School of Economics Working Papers; nr. 542)

  Forskningsoutput: Bok/rapport › Beställd rapport

• Palvelujen johtaminen ja markkinointi

  Grönroos, C., 2009, Helsinki: WSOYpro. 565 s.

  Forskningsoutput: Bok/rapport › Bok › Yrkesinriktad

• Rethinking marketing communication: From integrated marketing communication to relationship communication

  Finne, Å. & Grönroos, C., 2009, I: Journal of Marketing Communications. 15, 2-3, s. 179-193 17 s.

  Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
  87 Citeringar (Scopus)

• Rethinking Service Companies' Business Logic: Do we Need a Customer-dominant Logic as Guideline?

  Heinonen, K., Strandvik, T., Mickelsson, K-J., Edvardsson, B., Sundström, E. & Andersson, P., 2009, Helsinki: Hanken School of Economics. 20 s. (Hanken School of Economics. Working Papers; nr. 546)

  Forskningsoutput: Bok/rapport › Beställd rapport

  Öppen tillgång

  Fil

• The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type

  Grönroos, C. & Leppänen, H., 2009, Helsinki: Hanken School of Economics. 48 s. (Hanken School of Economics Working Papers; nr. 543)

  Forskningsoutput: Bok/rapport › Beställd rapport

• The interrelationship of stock ownership and customer relationship volume: Case of a Nordic retail bank

  Aspara, J., Nyman, H. B. & Tikkanen, H., 2009, I: Journal of Financial Services Marketing. 14, 3, s. 203-217 15 s.

  Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
  3 Citeringar (Scopus)

• Titans of Branding

  Lindberg-Repo, K. H., Mehra, E., Gupta, N., Dube, A. & Kaul, V., 2009, Helsinki: Gummerus. 115 s.

  Forskningsoutput: Bok/rapport › Bok › Yrkesinriktad

  • Brand Management 100%
  • Globalization 100%
  • Thinking 100%
  • Interviews 100%
  • International Economy 50%

• Total Business Solutions, from product to solution sales, Possibilities and Challenges: Cases from Nine Companies in Nine Industries

  Wendelin, R., 2009, Unknown host publication. Brashear, T. G. (red.). Atlanta, 20 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Toward service logic: the unique contribution of value co-creation

  Grönroos, C., 2009, Helsinki: Hanken School of Economics. 29 s. (Working Papers. Hanken School of Economics; nr. 544)

  Forskningsoutput: Bok/rapport › Beställd rapport

• Towards understanding value creation from the point of view of service provision

  Helle, P., 2009, Prooceedings of the EIASM Service Marketing Forum, Capri. Capri

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Use of Customer Information: An Ethnography in Service Development

  Koskull von, C., 2009, Helsinki: Hanken School of Economics.

  Forskningsoutput: Avhandling › Doktorsavhandling › Monografi

• Using Narrative to Explore Consumer Confusion with Generic Medicines

  Gill, L., Helkkula, A., Cobelli, N. & White, L., 2009, ANZMAC 2009. Melbourne

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Virtually speaking – customer to customer communication in virtual communities

  Helkkula, A. & Kelleher, C., 2009, Quis 11: Moving forward with service quality: The proceedings of the eleventh international conference in services. Stauss, B., Brown, S., Edvardsson, B. & Johnston, R. (red.). Wolfsburg

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig
• 2008

  Adopting a service business logic in relational business-to-business marketing: Value creation, interaction and joint value co-creation

  Grönroos, C., 2008, Proceedings from Otago Forum 2: The Service-Dominant Logic of Marketing - From Porpositions to Practice. Ballantyne, D., Aitken, R. & Williams, J. (red.). Dunedin, New Zealand, 25 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• A Dynamic Communication Model: A Tool in Relationship Communication

  Finne, Å. & Grönroos, C., 2008, Integrated Marketing Communication - Concepts and Cases. Gopapakrishnan, P. S. (red.). 1 red. India: ICFAI University Press, s. 102-125 23 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

• Bond Audit, A Method for Evaluating Business Relationships Related to BSC and TQM: Cases from 14 Companies in Seven Industries

  Wendelin, R., 2008, Proceedings of the 2008 CBIM/ISBM Annual Academic Workshop. Tampa, Florida (USA), 20 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Case Nokia

  Lindberg-Repo, K. H., 2008, Strategic Brand Management : A European Perspective. Keller, K. L., Aperia, T. & Georgson, M. (red.). Harlow: FT Prentice Hall

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

• Defining marketing from a value creation and promise management perspective

  Grönroos, C., 2008, Proceedings from the International Research Conference on Service Management. Wei, F. (red.). Tianjin, China, 33 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Discovering innovative service development ideas with narratives and metaphors

  Helkkula, A. & Pihlström, M. H., 2008, Unknown host publication. Sydney

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Experience communities in Web 2.0 social forums

  Helkkula, A. & Kelleher, C., 2008, The 22nd Services Conference and Workshop. Tyler, K., Harris, L. & Tan, D. (red.). London: Academy of Marketing, University of Westminster

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig