CERS - Centre for Relationship Marketing and Service Management – Publikationer

2008

Extending the logic: rethinking value creation and co-creation and their marketing implications

Grönroos, C., 2008, Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic. Lusch, R., Vargo, S. & Layton, R. (red.). Sydney, s. 348-375 28 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Fallåker 100 år: Historik över Fallåker UF r.f.

Mickelsson, K-J., 2008, Svenska Folkskolans Vänner. 230 s. (SFV:s skriftserie)

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

Four dimensions of value in branding

Lindberg-Repo, K. H. & Grönroos, C., 2008, I: International advertising.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig

Fu wu guanli yu yingxiao. Jiyu guke guanxi guanli celue (Service managemetn and marketing. Customer management in service competition)

Grönroos, C., 2008, Beijing: PHEI - Publishing House of Electronics Industry. 337 s.

Forskningsoutput: Bok/rapport › Bok › Yrkesinriktad

Influence of share ownership on repeat patronage

Aspara, J., Nyman, H. & Tikkanen, H., 2008, I: Journal of Customer Behavior. 7, 2, s. 149-163 15 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Multi-channel service management - How well integrated are the channels?

Liljander, V., Pihlström, M. H. & van Riel, A., 2008, EIRASS conference.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Service logic revisited: who creates value? And who co-creates?

Grönroos, C., 2008, I: European Business Review. 20, 4, s. 298-314 17 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

1212 Citeringar (Scopus)

Service management och marknadsföring

Grönroos, C., 2008, Malmö: Liber. 350 s.

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

Strategic renewal in Finnish Banking: With Finnish banking as the case study

Andersen, A., Lähteenmäki, I., Uusitalo, O. & Wendelin, R., 2008, Espoo: TietoEnator. 12 s.

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

The circularity of customer experience and customer perception of value

Helkkula, A. & Kelleher, C., 2008, The 22nd Services Conference and Workshop. Tyler, K., Harris, L. & Tan, D. (red.). London: Academy of Marketing, University of Westminster

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

The four dimensions of value in branding: Moving the customer from value proposition to value fulfillment

Grönroos, C. & Lindberg-Repo, K., 2008, Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism. Podnar, K. & Jancic, Z. (red.). Ljubljana: University of Ljubljana, s. 363-367 5 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

The interaction concept and its implications for value creation and marketing in service businesses

Grönroos, C. & Strandvik, T., 2008, The interaction concept and its implications for value creation and marketing in service businesses. Anttila, M. & Rajala, A. (red.). Helsinki School of Economics, s. 51-60 15 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

The Interrelationship of Stock Ownership and Customer Relationship Volume

Aspara, J., Nyman, H. & Tikkainen, H., 2008, Unknown host publication. s. 313 1 s. (Proceedings of the Annual Conference of the Academy of Marketing Science; nr. XXXI).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

The Who and What in service experiences

Helkkula, A., 2008, Unknown host publication.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Time to Turn the Strategic Focus on Offering Fit

Nyman, H., 2008, I: Hanken MBA Newsletter. s. 10-11 2 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Yrkesinriktad

Value In Use as a Determinant of Customer Commitment to the Mobile Service Content Provider and the Mobile Channel. Presented at EIRASS conference

Pihlström, M. H., van Riel, A., Liljander, V. & Vieira de Souza, R., 2008, EIRASS conference.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Wei ying xiao li lun fa zhan xun zhao xin de lu biao (On definition of marketing: find a new roadmap for marketing)

Grönroos, C., 2008, I: Journal of Tianjin University of Commerce. 28, 1, s. 56-61 6 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

2007

A Framework for Understanding the Nature and Change of Bonds in Business Relationships: Cases from the Truck Producing Industry

Wendelin, R., 2007, Proceedings of the AMA Winter Educators Conference, Creating Value through Marketing Experiences and Interactive Partnerships.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Core and Support Bonds in Industrial Business Relationships

Wendelin, R., 2007, Proceeding from the 36th EMAC Conference.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Determining the Financial Value and Risk of Profitable Customers

Nyman, H., 2007, Flexible Marketing in an unpredictable World - Proceeding of the 36th EMAC Conference. Reyjavik Univeristy, 12 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Development of the Concept of Bonds

Wendelin, R., 2007, Proceedings of the Relationship Marketing Summit. Pels, J. (red.).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Gamla och nya metaforer för företags marknadsföring: från kock till scout

Grönroos, C., 2007, Sphinx 2006-2007. Helsingfors: Societas Scientiarum Fennica, s. 33-39 7 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

In search of a new logic for marketing: the multi-faceted service logic

Grönroos, C., 2007, Service Science: Trans-disciplinary approaches and advances for the 22nd century - taxi to the change runway. Tyler, K. (red.). London, 7 s. (Proceedings from the 21st Service Workshop).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

In Search of a New Logic for Marketing: Foundations of Contemporary Theory

Grönroos, C., 2007, Chichester: Wiley-Blackwell. 233 s.

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

Interpretation of service marketing concepts

Kauppinen-Räisänen, H., Grönroos, C. & Gummerus, J., 2007, Helsinki: Swedish School of Economics and Business Administration. 34 s. (Swedish School of Economics and Business Administration. Working Papers; nr. 530)

Forskningsoutput: Bok/rapport › Beställd rapport

Kollegan Henrik Calonius äntligen internationellt uppmärksammad

Grönroos, C., 03.01.2007, I: Hanken Tidskrift från Svenska handelshögskolan . 1, s. 9 1 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Allmänheten

Love at first sight of a long-term affair? Different relationship levels as predictors of customer commitment

Sääksjärvi, M., Hellén, P. K., Gummerus, J. & Grönroos, C., 2007, I: Journal of Relationship Marketing. 6, 1, s. 45-62 18 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

11 Citeringar (Scopus)

Palveluyritykseksi muuntautumisen haasteet ja keinot

Grönroos, C., 2007, Teollisuuden palveluksista palveluliiketoimintaan. Piispa, T., Ryynänen, T., Salkari, I., Tinnilä, M. & Helle, P. (red.). Helsinki: Teknologiainfo Teknova, s. 28-46 19 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

Service Management and Marketing: Customer Management in Service Competition

Grönroos, C., 2007, 3 red. Chichester: Wiley-Blackwell. 483 s.

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

Teollisuuden palveluksista palveluliiketoimintaan haasteena kannattava kasvu

Grönroos, C. & Helle, P., 2007, Teknologiateollisuus ry.

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

The CSS Model: Developing Service Offerings Based on Service's Inherent Sources of Competitive Advantage

Grönroos, C., 2007, Service Excellence als Impulsgeber. Strategien-Management-Innovationen-Branschen. Gouthier, M., Coenen, C., Schulze, H. & Wegmann, C. (red.). Wiesbaden: Springer Gabler, 10 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

Är alla företag tjänsteföretag? Tjänsteperspektiv på kunders värdeskapande och i företags affärslogik

Grönroos, C., 2007, I: Ekonomiska Samfundets Tidskrift. 60, 3, s. 113-123 10 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

2006

Adopting a service logic for marketing

Grönroos, C., 2006, I: Marketing Theory. 6, 3, s. 317-333 17 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

545 Citeringar (Scopus)

Asiakaslupausten lunastus palvelubrändin keskiössä

Lindberg-Repo, K. H., 2006, I: Viikkoposti. November 2006

Forskningsoutput: Tidskriftsbidrag › Artikel › Allmänheten

Changes in the management and ownership of a family business: Workbook

Havunen, J. & Sten, J. H., 2006, Vaasa: Levón Institute, University of Vaasa. 30 s.

Forskningsoutput: Bok/rapport › Bok › Vetenskaplig › Peer review

Core and Support Bonds in Industrial Business Relationships: Cases from the Truck Producing Industry

Wendelin, R., 2006, Proceedings of the ICRM 2006 Conference September 13-16, Leipzig, Germany. Leipzig

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Episodes: A Catalyst of Bond Dynamics? Cases from the Truck Industry

Wendelin, R., 2006, Proceedings of the ICRM Conference September 13-16 Leipzig, Germany. Leipzig

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Episodes: A Catalyst of the Weakening and Strengthening of Bonds? Cases from the Truck Producing Industry

Wendelin, R., 2006, Unknown host publication.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

How corporate communications enhance brand value

Lindberg-Repo, K. H., 2006, I: Wärtsilä magazine. June 2006

Forskningsoutput: Tidskriftsbidrag › Artikel › Allmänheten

Impresa e famiglia: la gestione dei passaggi generazionali

Boldizzoni, D., Havunen, J. & Sten, J. H., 2006, Management delle piccole imprese. Strategie, organizzazione, formazione. Boldozzoni, D. & Serio, L. (red.). Milano: Il Sole 24 ORE S.p.a , s. 119-146 27 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig