Forskningsresultat per år
Forskningsresultat per år
- 15 resultat
Sökresultat
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2023
Co-worker oriented alignment with value propositions : The CO-VAL mode
Liewendahl, H., Heinonen, K. & Stigzelius, T., 2023, Helsinki: Hanken School of Economics. 55 s. (Meddelanden - Working papers; nr. 569)Forskningsoutput: Bok/rapport › Beställd rapport
Öppen tillgång -
2019
Viltkött direkt från jägarna? Riistanlihaa suoraan metsästäjältä? Kartläggning av flaskhalsar i inköpsprocessen i HoReCa sektorn i Finland
Pura, M., Liewendahl, H. & Fred, M., 2019, Vasa: Yrkeshögskolan Novia. 30 s. (Serie R: Rapporter; nr. 4/2019)Forskningsoutput: Bok/rapport › Beställd rapport
Öppen tillgångFil -
2011
Branding: The Past, Present, and Future: A Study of the Evolution and Future of Branding
Hampf, A. & Lindberg-Repo, K. H., 2011, Helsinki: Hanken School of Economics. 24 s. (Working Papers / Meddelanden; nr. 556)Forskningsoutput: Bok/rapport › Beställd rapport
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Corporate Brand Repositioning with CSR as the Differentiating Factor: A Study on Consumer Perceptions
Vilppo, T. & Lindberg-Repo, K. H., 2011, Helsinki: Hanken School of Economics. 23 s. (Working Papers / Meddelanden; nr. 557)Forskningsoutput: Bok/rapport › Beställd rapport
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Making sense of value and value co-creation in service logic
Grönroos, C. & Voima, P., 2011, Hanken School of Economics. 35 s. (Working papers; nr. 559)Forskningsoutput: Bok/rapport › Beställd rapport
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2010
Customer Energy in Relationships
Heinonen, K., Mickelsson, K-J. & Strandvik, T., 2010, Helsinki: Hanken School of Economics. 29 s. (Hanken School of Economics Working Papers; nr. 553)Forskningsoutput: Bok/rapport › Beställd rapport
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Re-conceptualizing value-creation: From industrial business logic to service business logic
Helle, P., 2010, Helsinki: Hanken School of Economics. 19 s. (Working Papers. Publications of Hanken School of Economics; nr. 554)Forskningsoutput: Bok/rapport › Beställd rapport
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2009
Activityscape Mapping: Consumer Activity Systems as Service Context
Mickelsson, K-J., 2009, Helsinki: Hanken School of Economics. 29 s. (Hanken School of Economics Working Papers ; nr. 545)Forskningsoutput: Bok/rapport › Beställd rapport
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Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
Grönroos, C. & Ravald, A., 2009, Helsinki: Hanken School of Economics. 37 s. (Hanken School of Economics Working Papers; nr. 542)Forskningsoutput: Bok/rapport › Beställd rapport
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Rethinking Service Companies' Business Logic: Do we Need a Customer-dominant Logic as Guideline?
Heinonen, K., Strandvik, T., Mickelsson, K-J., Edvardsson, B., Sundström, E. & Andersson, P., 2009, Helsinki: Hanken School of Economics. 20 s. (Hanken School of Economics. Working Papers; nr. 546)Forskningsoutput: Bok/rapport › Beställd rapport
Öppen tillgångFil -
The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type
Grönroos, C. & Leppänen, H., 2009, Helsinki: Hanken School of Economics. 48 s. (Hanken School of Economics Working Papers; nr. 543)Forskningsoutput: Bok/rapport › Beställd rapport
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Toward service logic: the unique contribution of value co-creation
Grönroos, C., 2009, Helsinki: Hanken School of Economics. 29 s. (Working Papers. Hanken School of Economics; nr. 544)Forskningsoutput: Bok/rapport › Beställd rapport
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2007
Interpretation of service marketing concepts
Kauppinen-Räisänen, H., Grönroos, C. & Gummerus, J., 2007, Helsinki: Swedish School of Economics and Business Administration. 34 s. (Swedish School of Economics and Business Administration. Working Papers; nr. 530)Forskningsoutput: Bok/rapport › Beställd rapport
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2006
On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative
Grönroos, C., 2006, Helsinki: Swedish School of Economics and Business Administration. (Swedish School of Economics and Business Administration. Working papers; nr. 514)Forskningsoutput: Bok/rapport › Beställd rapport
164 Citeringar (Scopus) -
Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication
Finne, Å. & Grönroos, C., 2006, Helsinki: Swedish School of Economics and Business Administration. 18 s. (Swedish School of Economics and Business Administration. Working papers; nr. 513)Forskningsoutput: Bok/rapport › Beställd rapport