Forskningsresultat
- 1 Konferensbidrag
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Credibility of blogger word-of-mouth: The effect of perceived blogger independence
Liljander, V., Gummerus, J. & Aaltonen, I., 07.2012, EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies). Timmermans, H. (red.).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review