Institutionen för marknadsföring

2024

A conceptualization of involuntary customers and its effects on service systems

Burggraf, S., Heinonen, K., Becker, L. & Gummerus, J., 2024, Macromarketing Conference 2024.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

A Customer Journey Mapping Approach to Online Self Radicalization

Diaz Ruiz, C., 06.06.2024, 13th SERVSIG 2024: Service for Humanity. Bodeaux, France

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Ad-funded disinformation: Framing and overflows in the programmatic advertising market

Diaz Ruiz, C., 29.08.2024, IMP Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

A Journey Mapping Approach to Online-Self Radicalization

Diaz Ruiz, C., 23.05.2024, The Nordic Network of Conspiracy Theory Research, Inaugural Conference, 23-24 May 2024.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Approaches for Sustainable City Logistics Business Models – A Nordic Perspective

Heikkinen, H. & Aminoff, A., 04.03.2024, Proceedings of EurOMA Sustainability Forum 2024.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

A Strengths-based Investigation of Customer Integration in Robot supported Healthcare Services

Burggraf, S., Mele, C., Heinonen, K. & Ranieri, A., 06.06.2024, 13th AMA Servsig Conference . Kedge Business School, Bordeaux

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

A Typology of Disruptive Events in European Transport Networks

Schiffling, S., Aminoff, A. & Kulkarni, K., 2024, EurOMA 2024 Conference.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Behind enemy lines: Humanitarian logicstics in Sieges

Schiffling, S. & Roussat, C., 2024, 36th NOFOMA Conference Logistics and Supply Chain Management in a Risky and Uncertain World.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Beneath the surface: Root cause analysis of disruptive events in the European transport network

Schiffling, S., Aminoff, A. & Kulkarni, K., 2024, 36th NOFOMA Conference Logistics and Supply Chain Management in a Risky and Uncertain World.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Business Customer Experience (BCX): Conceptualization and Implications for Research

Kleinaltenkamp, M., Becker, L., Panina, E., Jaakkola, E., Karpen, I. O. & Madruga, R., 2024, 13th AMA SERVSIG Conference.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Cascading supply chain disruption: Impact on water industry during COVID-19

John, L., Piotrowicz, W. & Ruggiero, A., 27.09.2024, Proceedings of the 21st ISCRAM Conference. Penkert, B., Hellingrath, B., Rode, M., Widera, A., Middelhoff, M., Boersma, K. & Kalthöner, M. (red.). Information Systems for Crisis Response and Management, 8 s. (Proceedings of the international ISCRAM conference; vol. 21 (2024)).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Customer Experience Management in B2B Markets: CX Value Propositions and Archetypal CXM Strategies

Holmlund, M., Jaakkola, E., Kowalkowski, C., Ulaga, W., Tanvir, A. & Wirtz, J., 06.06.2024, 13th AMA SERVSIG Conference. Holmqvist, J. & Ponsignon, F. (red.). KEDGE Business School

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Customer Experience Management Strategies in B2B Markets

Holmlund, M., 27.08.2024, 40th anniversary IMP conference. Ulkuniemi, P. & Tähtinen, J. (red.). Oulun yliopisto, Vol. 40.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

From Market Orientation to Opportunity: Unveiling Market Orientation’s Entrepreneurial Odyssey in Exporting Firms

Faroque, A. R., Rahman, A. & Appiah, E. K., 29.08.2024, IMP Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

How do employees of acquired B2B brands perceive the acquiring brand? Implications for B2B brand portfolio strategy

Sarasvuo, S. & Aspara, J., 2024, Proceedings for the 17th Global Brand Conference, Edinburgh Napier University, 22-24 April 2024.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

How does the interplay between different types of touchpoints affect customer experience? A qualitative investigation of customer journeys

Gasparin, I., Panina, E., Becker, L. & Jaakkola, E., 2024, 13th AMA SERVSIG Conference.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Humanitarian logistics in armed conflict: identifying an effective response based on conflict dynamics

Kirkwood-Wright, T. & Schiffling, S., 2024, 36th NOFOMA Conference Logistics and Supply Chain Management in a Risky and Uncertain World.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Internationalization of indoor positioning platform firms: Insights from loose coupling theory

Ojala, A., Fraccastoro, S. & Gabrielsson, M., 01.2024, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024. Bui, T. X. (red.). IEEE computer society press, s. 5378-5386 9 s. (Proceedings of the Annual Hawaii International Conference on System Sciences).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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1 Citeringar (Scopus)

Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications

Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 04.01.2024, Welcome to The New Normal: Life After The Chaos: AMSAC 2023. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Jeseo, V. & Allen, J. (red.). Springer, Cham, s. 32-43 12 s. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science; vol. Part F2055).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

1 Citeringar (Scopus)

Making sense of circularity in humanitarian operations

Rocheteau, M., 2024, (Under arbete) Making sense of circularity in humanitarian operations.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Yrkesinriktad

Medical waste management: Application of circular economy principles in a global south context

Tuomala, V. & Schiffling, S., 2024, 36th NOFOMA Conference Logistics and Supply Chain Management in a Risky and Uncertain World.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Navigating tensions in circular ecosystem development: a case study of slow-the-loop and close-the-loop strategies in the Finnish e-bike ecosystem

Garcia Oliveira, B. & Aminoff, A., 24.03.2024, Proceedings of IPSERA 2024. 10 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Navigating the Digital Technology Behavior for the Distribution of Humanitarian Cash-Based Assistance: Aid Recipients Experience

Maghsoudi, A. & Hamid Abakar, A., 16.05.2024, Proceedings of the 21st ISCRAM Conference. Penkert, B., Hellingrath, B., Rode, M., Widera, A., Middelhoff, M., Boersma, K. & Kalthöner, M. (red.). Information Systems for Crisis Response and Management, 8 s. (Proceedings of the international ISCRAM conference; vol. 21 (2024)).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Organizational Support During Onsite Treatment in Patients’ Journey: A Bottom of the Pyramid (BoP) Perspective

Rahman, A., Mustak, M. & Kibria, C. G., 2024, 13th AMA SERVSIG Conference: Service for Humanity.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Role of Customer Loyalty in the Application of Customer Data within Supply Chains

Paavola, L., Julkunen, S. & Gabrielsson, M., 03.01.2024, Proceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024. Bui, T. X. (red.). Honolulu: IEEE computer society press, s. 6119-6127 9 s. (Proceedings of the Annual Hawaii International Conference on System Sciences).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Service Design-inspired Internal Marketing for Employee Alignment with Promises

Heinonen, K., Grönroos, C. & Liewendahl, H., 06.06.2024, 13th AMA Servsig Conference . Kedge Business School, Bordeaux

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Service Ecosystem Agility as a Response to Different Types of Crises

Raki, A., Burggraf, S., Kullak, F., Peine, L., Kabadayi, S. & Myrden, S., 06.06.2024, 13th AMA Servsig Conference. Kedge Business School, Bordeaux

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Surviving and Thriving: Business Adaptations in the Face of Cultural Shifts

Ahmed, J. U., Faroque, A. R., Talukdar, A. & Rahman, A., 2024, 28th McGill International Entrepreneurship Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

2023

Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use

Mahlamäki, T., Storbacka, K. & Pylkkönen, S., 2023, Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management. Gruenwald, L., Masciari, E., Rolland, C. & Bernardino, J. (red.). SCITEPRESS Science And Technology Publications, Vol. 3. s. 224-230 7 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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B2B Customer Journey Facilitation Across Buyer-Seller Interaction Contexts

Mustak, M., Salonen, A., Terho, H. & Rangarajan, D., 15.06.2023, Finnish Academy of Marketing Conference 2023. s. 1-2 2 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Business Process Improvement of Hospital Administration and Design of Standard Operating Procedures by Using the DMAIC Method: (Case Study: SMEC Eye Hospital)

Sari, J. P., Sugihartanto, M. F. & Baihaqi, I., 31.07.2023, Proceedings of the 3rd International Conference on Business and Engineering Management (ICONBEM 2022). Atlantis Press BV, s. 236-255 20 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Changing Luxury Consumption Preferences Among Chinese Young Adults: The Role of Unconventional Brand Collaborations

Diaz Ruiz, C. & Cruz, A., 20.05.2023, European Marketing Academy (EMAC) Conference 2023. Odense, Denmark

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Constructing resilient society: self-organising from relief to recovery

Dziuba, A., Ruggiero, A. & Piotrowicz, W., 2023, International Conference on Humanitarian Crisis Management (KRISIS 2023): Proceedings of the International Conference on Humanitarian Crisis Management (KRISIS 2023). Drakaki, M. & Vega, D. (red.). International Hellenic University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Consuming Disinformation on Social Media: A Conceptual Framework

Diaz Ruiz, C., 2023, Consumer Culture Theory Conference (CCT) 2023.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Crafting a Memorable Learning Experience: Reflections on the Aalto Manufacturing Game

Öhman, M., Tetik, M., Rajala, R. & Holmström, J., 2023, Advances in Production Management Systems. Production Management Systems for Responsible Manufacturing, Service, and Logistics Futures: IFIP WG 5.7 International Conference, APMS 2023, Trondheim, Norway, September 17–21, 2023, Proceedings, Part II. Alfnes, E., Romsdal, A., Strandhagen, J. O., von Cieminski, G. & Romero, D. (red.). Springer, s. 378-391 14 s. (IFIP Advances in Information and Communication Technology).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Customer journey segmentation – A new perspective on the dynamics of customer experience

Reitsamer, B. & Becker, L., 2023, Frontiers in Service Conference 2023: From romans to robots: service research in emotion. Maastricht University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Data is useless unless used: The challenges of using data for customer experience management

Becker, L., Ciuchita, R., Yrjölä, M., Närvänen, E. & Holmlund, M., 06.2023, Frontiers in Service conference: From romans to robots: service research in emotion. Maastricht: Maastricht University, 1 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Exploring Actor Alignment for Sustainable City Logistics Solutions in the City Internal Ecosystem – A Case Study of Helsinki

Heikkinen, H. & Aminoff, A., 07.09.2023, Logistics Research Network Conference (LRN) 2023 Supply Chain Sustainability 6 – 8 September 2023, Heriot-Watt, Edinburgh. Sweeny, E. (red.). Edinburgh, UK: CILT UK - The Chartered Institute of Logistics and Transport in the UK, s. 302-308

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Exploring sustainability practises in Gulf Cooperation Council petrochemical sector supply chains

Alsaif, A., Shaw, S. & Grant, D., 07.09.2023, Logistics Research Network Conference (LRN) 2023 Supply Chain Sustainability 6 – 8 September 2023, Heriot-Watt, Edinburgh. Sweeney, E. (red.). Edinburgh, UK: CILT UK - The Chartered Institute of Logistics and Transport in the UK, s. 44-51 8 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Factor analysis of icebreaker assistance operation for ice-going ships in the Baltic Sea

Liu, C., Kulkarni, K., Musharraf, M. & Kujala, P., 2023, Proceedings of the International Conference on Port and Ocean Engineering under Arctic Conditions, POAC. (Proceedings of the International Conference on Port and Ocean Engineering under Arctic Conditions, POAC).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

1 Citeringar (Scopus)

Heuristics and Decision Rationality in Entry Mode Choice: Implications for Decision Effectiveness and International Performance

Faroque, A. R., Rahman, A. & Gani, M. O., 2023, 49th Conference of the European International Business Academy: The Changing Global Power Balance: Challenges for European Firms.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Households' sensemaking of emergency preparedness and the impact of crisis information on customers' demands: From household to supply chain preparedness

Ruiz Kaneberg, E., Ruggiero, A., Jensen, L-M., Piotrowicz, W. & Cyron, T., 14.06.2023, Proceedings of the NOFOMA Annual Conference 2023.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Diaz Ruiz, C., 2023, Consumer Culture Theory Conference (CCT) 2023.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Ojala, A., Gabrielsson, M. & Fraccastoro, S., 2023, Proceedings of the 56th Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, s. 4701-4702 2 s. (Proceedings of the Annual Hawaii International Conference on System Sciences).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

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