Institutionen för marknadsföring

Forskningsresultat

Forskningsresultat per år 1984 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2025

• 1656 Artikel
• 1270 Konferensbidrag
• 393 Kapitel
• 99 Beställd rapport
• 347 Mer
  • 89 Doktorsavhandling
  • 67 Översiktsartikel
  • 65 Bok
  • 47 Ledare
  • 41 Antologi
  • 10 Kommentar/debatt
  • 7 Konferensartikel
  • 5 Magisteruppsats
  • 4 Bidrag till uppslagsverk/ordbok
  • 2 Förord/efterord
  • 2 Bok/film/artikelrecension
  • 2 Licentiatuppsats
  • 1 G1 Lärdomsprov för yrkeshögskoleexamen, kandidatavhandling
  • 1 Brev
  • 1 Litteraturöversikt
  • 1 Utställning
  • 1 Programvara
  • 1 F3 Offentlig konstnärlig föreställning eller utställning

Forskningsresultat per år

Forskningsresultat per år

Sökresultat

• 2011

  From sinners to preachers: UN Global Compact corporate communications on progress as confessional and promotional practices

  Fougère, M. & Solitander, N., 2011, Proceedings for the 27th EGOS Colloquium.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• From Trusthworhiness to Truthfullness

  Polsa, P., 2011, Seventh International Congress of Qualitative Inquiry.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Gamification from the perspective of service marketing

  Huotari, K. J. E. & Hamari, J., 2011, CHI 2011.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Gender mainstreaming in humanitarian purchasing

  Kovacs, G., Pazirandeh, A. & Tatham, P., 2011, Gender, peace and development. Jama, A. (red.). Lund, 6 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• How Brand Communities can contribute to service innovation

  Rindell, A. & Strandvik, T., 2011, Proceedings from the 2nd Naples Forum on Service. Naples, Italy

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Humanitarian Logistics Where Next

  Heaslip, G., 11.2011, Humanitarian Logistics Symposium, Hull, UK, November 2011.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Identifying the Locus of Value Capture in Customer Profitability Analysis

  Nyman, H. B., 2011, 40th EMAC Conference.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• I don't like it - Understanding Brand Avoidance

  Rindell, A. & Strandvik, T., 2011, Proceedings from the 7th Global Brand Conference, AM's SIG. Oxford UK

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Implementing pick-to-voice technology in warehousing

  Grant, D. B. & Butcher, T., 2011, Proceedings of the 16th Annual Logistics Research Network (LRN) Conference.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Innovation and development activities as subsystems for change – participation of employees in PSFs

  Tuominen, T., 2011, EGOS Colloquium.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Interpreting Interpretivistic and Realistic Meaning in Qualitative Data

  Hellén, P. K. & Polsa, P., 2011, Seventh International Congress of Qualitative Inquiry.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Introducing Language into Service Encounters

  Holmqvist, J. & Van Vaerenbergh, Y., 2011, 40th European Marketing Academy Conference (EMAC 2011).

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Introducing the concept of a value proposing platform: A practice-centric view of value cocreation

  Kowalkowski, C., Persson Ridell, O., Röndell, J. & Sörhammar, D., 2011, Otago Forum.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Introducing the concept of blind spot into service research to better understand relationship behaviors

  Wägar, K., Ravald, A., Inger, R. & Edvardsson, B., 2011, QUIS 12 Proceedings: Advances in Service Quality, Innovation and Excellence. van der Rhee, B. & Victorino, L. (red.). Ithaca, NY: CHR - Center for Hospitality Research, Vol. 1. s. 225-228 4 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Investigating human and systems interactions in store replenishment operations

  Trautrims, A. & Grant, D. B., 2011, Proceedings of the 16th Annual Logistics Research Network (LRN) Conference.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Learning with the market: business model alignment in networks

  Storbacka, K., 2011, Otago Forum-3.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Legal and confidence values as the key factors of radical industrial innovation adoption: a case of a novel steel repair technology

  Golik Klanac, N. & Cukovic, K., 2011, IMP 2011.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Market Agency in Subsistence Contexts

  Lindeman, S. U. B., 2011, Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda. Gummesson., E., Mele, C. & Polese, F. (red.). Napoli: Giannini Editore

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Nine Propositions for Language Influence in Services

  Holmqvist, J. & Grönroos, C., 2011, 10th Internationl Marketing Trends Conference.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• On the marketness of markets

  Nenonen, S. M. & Storbacka, K., 2011, 2011 Naples Forum on Services.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• On the plasticity of markets

  Storbacka, K., 2011, The Auckland Workshop on Service-Dominant Logic.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Product Colour's Effect on Value-in-Use Experience

  Kiehelä, H. P., 2011, Academy of Marketing Conference 2011.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Product colours’ effects on value-in-use experience

  Kiehelä, H., 2011, 2nd Biennial AMS Doctoral Consortium.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Quo vadis humanitarian logistics

  Kovacs, G. & Spens, K., 2011, EUME Conference. Doerner, K. (red.). Wien

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Reallocation of risks within supply chains: The practice of enhanced liability clauses

  Ekwall, D. & Nilsson, F., 2011, 23rd Annual NOFOMA Conference . s. 317-333 17 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Reframing Market Configuations: Marketing in Market Scripting

  Diaz Ruiz, C. A., 07.07.2011, Academy of Marketing 2011: Doctoral Colloquium Proceedings. Warnaby, G. (red.). Liverpool: AM - Academy of Marketing, s. 21 1 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

  Fil

• Relating to Relevance: Understanding Membership Value in Non-Profit Marketing

  Laamanen, M., 2011, Association for Research on Nonprofit Organization and Voluntary Action Annual Conference 2011.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Research among vulnerable groups of society

  Polsa, P. & Lindeman, S. U. B., 2011, 36th Annual Macromarketing Conference.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Researching Vulnerable

  Polsa, P. & Lindeman, S. U. B., 2011, Seventh International Congress of Qualitative Inquiry.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Research on Services in the Manufacturing Industry based on a Holistic Viewpoint and Interdisciplinary Approach

  Sakao, T., Berggren, C., Björkman, M., Kowalkowski, C., Lindahl, M., Olhager, J., Sandin, J., Sundin, E., Tang, O., Thollander, P. & Witell, L., 2011, CIRP International Conference on Industrial Product Service Systems.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Scripting practices for mutual gain: Value co-creation in business networks

  Helle, P., 2011, Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda. Gummesson, E., Mele, C. & Polese, F. (red.). Napoli: Giannini Editore

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Searching for balanced centricity: Learnings from a small business context

  Ravald, A., 2011, Service-Dominant Logic, Network & System Theory and Service Science: Integrating Three Perspectives for A New Service Agenda. Gummesson, E., Mele, C. & Polese, F. (red.). Naples, IT: Giannini Editore, s. 87 1 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Security culture and transport network terminal activities

  Ekwall, D. & Rolandsson, B., 2011, Nofoma 2011.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Service selling in industrial organizations: An exploratory study of challenges and opportunities

  Kindström, D., Carlborg, P., Nordin, F. & Kowalkowski, C., 2011, NFF 2011.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Service Story Workshops: A procedure to reveal the customer's logic to inspire service innovation on the company board level

  Strandvik, T. & Nyman, H. B., 2011, The 21st Nordic Academy of Management (NFF) Conference.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Shifting emphasis in service innovation research from customer information acquisition to its use: Opening the black box of use

  von Koskull, C. & Gummerus, J., 2011, 18th IPDM Conference, 5-7th June, Delft, Holland.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Sustainability in humanitarian logistics

  Haavisto, I. & Kovacs, G., 2011, CR3 Conference. Helsinki, 12 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

• Systems of Consumer Practice as Context for Service Usage

  Mickelsson, K-J., 2011, QUIS 12: Advances in Service Quality, Innovation and Excellence. van der Rhee, B. & Victorino, L. (red.). Itchaca, NY, USA, s. 730-737 8 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

  Öppen tillgång

  Fil

  • Service Industries 100%
  • Consumers 100%
  • Context 100%
  • Service 100%
  • Consumer Practice 100%

• Tell Me a Story and I will Like Your Brand More

  Liljander, V., Gummerus, J. & Lundqvist, A., 2011, In Proceedings of the 10th International Marketing Trends Conference, 20-22nd January 2011, in Paris, France..

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• The Advantage of Servitized Products for Green Supply Chains

  Yildimir, C. & Tabaklar, T., 2011, International Conference on Value Chain Sustainability (ICOVACS).

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• The effects of Media Mix on Business-to-Business websites

  Golik Klanac, N. & Cukovic, K., 2011, CROMAR Congress.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• The Influence of Commitment-Trust Supported Satisfaction on Coordination, Cooperation and Continuity Expectance

  Mysen, T., Svensson, G., Rindell, A. & Billström, A., 2011, CBIM Academic Workshop.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• The position of satisfaction in quality constructs: The case of Finnish Business Relationships

  Billström, A., Svensson, G., Rindell, A. & Mysen, T., 2011, 18th International Conference on Recent Advances in Retailing and Services Science. San Diego: EIRASS - European Institute of Retailing and Services Studies

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• The role of image in S-D logic - Corporate image evolvement in Mergers and Aquisitions

  Rindell, A. & Strandvik, T., 2011, Proceedings from the 2nd Naples Forum on Service. Naples

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• The service innovation concept: A literature review

  Carlborg, P., Kindström, D. & Kowalkowski, C., 2011, NFF 2011.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• The Significance of Mental Models in Business

  Holmlund, M. & Strandvik, T., 31.08.2011, Conference proceedings of 27th IMP Conference, Glasgow, Scotland, August 31-September, 2011. Paliwoda, S. (red.). Glasgow, Scotland, Vol. 27. 15 s.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• The value of customer co-creation in service innovation: insights from a comparative case study

  Sundström, E., Edvardsson, B., Strandvik, T. & Heinonen, K., 2011, Nordic Academy of Management Conference.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Three-way Value Propositions: Service-based Value through Transitive Triads

  Kowalkowski, C. & Kindström, D., 2011, CBIM Academic Workshop.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

• Tourism Experience Network: Co-creation of experience in interactive processes

  Sfandla, C. & Björk, P., 2011, International Journal of Tourism Research.

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

  • Tourism Marketing 100%

• Using activityscapes to illustrate value in systems of consumer practices

  Mickelsson, K-J., 2011, The Roots and Fruits of the Nordic Consumer Research. Laaksonen, P. & Jyrinki, H. (red.). Vaasa, (Proceedings of the University of Vaasa; nr. 163).

  Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review