Marknadsföring, Helsingfors

Projekt

Projekt per år 1994 1996 1999 2001 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012 2014 2015 2016 2017 2021 2023 2026

• 6 Aktiv
• 91 Slutfört

Projekt per år

Sökresultat

• Slutfört

  Strategic Evaluation of Mobile Services

  Pura, M. H. (Projektledare, akademisk)

  01.01.2008 → 31.12.2008

  Projekt: Externt finansierat projekt

• Consumer reactions to new products

  Sääksjärvi, M. C. (Projektledare, akademisk)

  01.01.2008 → 31.12.2009

  Projekt: Externt finansierat projekt

  • Competitive Market 100%
  • Consumer Good 100%
  • Diffusion of Technology 100%
  • Competitive Advantage 100%
  • Mobile Phones 100%

• Strategic sales process adaptation (title reformulated in Dec. 2010)

  Viio, P. (Projektledare, akademisk)

  15.11.2007 → 01.09.2011

  Projekt: Externt finansierat projekt

  • Process Adaptation 100%
  • Strategic Adaptation 100%
  • Business-to-Business 100%
  • Business Context 100%
  • Sales 100%

• Making Sense of Customer Relationships - a Consumer Perspective

  Vuoristo, L. K. (Projektledare, akademisk)

  01.09.2007 → 31.10.2017

  Projekt: Externt finansierat projekt

  Fil

  • Consumer Perception 100%

• Brands,innovation and globalization: Generating growth and competitiveness through improved value (BIG)

  Lindberg-Repo, K. H. (Projektledare, akademisk) & Dube, A. (Projektdeltagare)

  01.05.2007 → 30.04.2009

  Projekt: Externt finansierat projekt

  • Finnish 100%
  • Conceptual Framework 100%
  • Business Model 100%
  • Brand Architecture 100%

• VALUE-GENERATION IN SUPPLIER-CUSTOMER RELATIONSHIPS AND CUSTOMER MANAGEMENT: FROM TRADITIONAL MANUFACTURING TO A KNOWLEDGE BASED SERVICE BUSINESS - BESEL II

  Grönroos, C. (Projektledare, akademisk) & Helle, P. P. (Projektdeltagare)

  01.04.2007 → 31.03.2009

  Projekt: Externt finansierat projekt

  • Business Service 100%
  • Research Project 100%
  • Profit 50%
  • Finnish 50%
  • Conference Papers 50%

• Strategic Marketing (StratMark II)

  Strandvik, T. (Projektledare, akademisk), Grönroos, C. (Projektdeltagare), Wendelin, R. (Projektdeltagare) & Nyman, H. (Projektdeltagare)

  01.02.2007 → 31.01.2009

  Projekt: Externt finansierat projekt

  • Strategic Marketing 100%
  • Finnish 100%
  • USA 50%
  • Business School 33%
  • Swedish 33%

• Tools for Identifying Users' Needs and Values in Designing Successful Technology Products VALU

  Pura, M. H. (Projektledare, akademisk)

  01.01.2007 → 31.08.2008

  Projekt: Externt finansierat projekt

  • Technology Product 100%
  • Technology Company 100%

• StratMark

  Rindell, A.-M. (Projektdeltagare)

  01.03.2006 → 31.01.2009

  Projekt: Externt finansierat projekt

• DiSRel Digital Services and Relationships

  Heinonen, K. (Projektledare, akademisk)

  01.03.2006 → 31.12.2009

  Projekt: Annat projekt

  • Information Systems 100%
  • Marketing Management 100%
  • Information and Communication Technologies 100%
  • Communication Research 100%
  • Services Management 100%

• Service Plus Quality Effectiveness

  Heinonen, K. (Projektledare, akademisk)

  01.01.2006 → 31.05.2006

  Projekt: Externt finansierat projekt

• Strategic Marketing (StratMark I)

  Strandvik, T. (Projektledare, akademisk), Grönroos, C. (Projektdeltagare), Wendelin, R. (Projektdeltagare) & Nyman, H. (Projektdeltagare)

  01.01.2006 → 31.12.2006

  Projekt: Externt finansierat projekt

  • Strategic Marketing 100%
  • Finnish 100%
  • Business Economics 28%
  • Swedish 28%
  • Scientific Innovations 14%

• Sales management in business-to-business services

  Holmlund-Rytkönen, M. (Projektledare, akademisk) & Strandvik, T. (Projektdeltagare)

  01.01.2006 → 31.12.2008

  Projekt: Externt finansierat projekt

  • Selling 100%
  • Business Service 100%
  • Business-to-Business 100%
  • Professional Service 50%
  • Sweden 50%

• Hybrid Product Development and Competitive Advantage

  Sääksjärvi, M. C. (Projektledare, akademisk)

  01.10.2005 → 31.12.2007

  Projekt: Externt finansierat projekt

• The utilisation of service concepts (Palvelumallien hyödynnettävyys)

  Kauppinen-Räisänen, H. (Projektledare, akademisk)

  01.07.2005 → 03.11.2006

  Projekt: Externt finansierat projekt

  • Marketing of Service 100%
  • Marketing 100%
  • Empirical Research 50%
  • In-Depth Interview 50%
  • Affluent Society 50%

• Relationship Value-Generation From a Financial Perspective

  Helle, P. P. (Projektledare, akademisk)

  01.03.2005 → 31.12.2009

  Projekt: Externt finansierat projekt

  • Economic Value 100%
  • Relationship Marketing 100%
  • Research Project 100%
  • Value Added 100%
  • Value Creation 100%

• VALUE-GENERATION IN SUPPLIER-CUSTOMER RELATIONSHIPS AND CUSTOMER MANAGEMENT: FROM TRADITIONAL MANUFACTURING TO A KNOWLEDGE BASED SERVICE BUSINESS - BESEL

  Grönroos, C. (Projektledare, akademisk) & Helle, P. P. (Projektdeltagare)

  01.01.2005 → 31.12.2006

  Projekt: Externt finansierat projekt

  • Business Service 100%
  • Research Project 100%
  • Conference Papers 50%
  • Roundtable Discussion 50%
  • Finnish 50%

• Hospital Service Quality:a cross-national/cultural study in Finland, the People’s Republic of China, Nigeria, and India

  Polsa, P. (Projektledare, akademisk), Spens, K. (Projektdeltagare), Kovacs, G. (Projektdeltagare) & Antai, I. (Projektdeltagare)

  01.01.2005 → 31.12.2012

  Projekt: Externt finansierat projekt

  • India 100%
  • Nigeria 100%
  • Cultural Studies 100%
  • Quality of Service 100%
  • Finland 100%

• Impact of Corporate Culture on Service Quality

  Polsa, P. (Projektledare, akademisk)

  01.01.2004 → 01.01.2007

  Projekt: Externt finansierat projekt

  • Culture of Work 100%

• The Role of Colours Online

  Kauppinen-Räisänen, H. (Projektledare, akademisk)

  01.01.2004 → 31.12.2004

  Projekt: Annat projekt

• Consumer Relationship Orientation

  Sääksjärvi, M. C. (Projektledare, akademisk), Grönroos, C. (Projektdeltagare) & Gummerus, J. (Projektdeltagare)

  01.01.2004 → 31.12.2006

  Projekt: Externt finansierat projekt

  • Receptivity 100%
  • Relationship Marketing 33%
  • Research Focus 33%
  • Marketing Research 33%
  • Marketing Strategy 33%

• Biomass fuelled indirect firing of the micro-turbine process - DENSY BIOFIGT

  Grönroos, C. (Projektledare, akademisk)

  01.01.2004 → 31.12.2006

  Projekt: Externt finansierat projekt

  • Turbine 100%
  • Joints (Structural Components) 100%
  • System Technology 100%
  • Market Survey 100%
  • Micro Turbine 100%

• PRIVATE LABEL BRANDING – Retailers’ and consumers’ perspectives

  Liljander, V. (Projektledare, akademisk)

  01.05.2003 → 31.12.2005

  Projekt: Externt finansierat projekt

  • USA 100%
  • Consumer Good 50%
  • Fashion Industry 50%
  • Talent Management 50%
  • Europe 50%

• Methods in Cross-Cultural Research

  Polsa, P. (Projektledare, akademisk) & Gummerus, J. (Projektdeltagare)

  01.01.2003 → 01.01.2010

  Projekt: Externt finansierat projekt

• Value, Trust and Loyalty in Relational Exchanges

  Helle, P. P. (Projektledare, akademisk)

  15.10.2002 → 31.12.2004

  Projekt: Externt finansierat projekt

  • Goal Attainment 100%
  • Value Creation 100%
  • Consumer Goal 75%
  • Consumer Value 50%
  • Marketing Management 50%

• Customer Commitment to E-Services

  Gummerus, J. (Projektledare, akademisk)

  01.01.2002 → 01.02.2006

  Projekt: Externt finansierat projekt

• Relationship Value in a Technology-based context

  Heinonen, K. (Projektledare, akademisk), Sääksjärvi, M. C. (Projektdeltagare) & Vihtkari, T. (Projektdeltagare)

  01.01.2002 → 31.12.2003

  Projekt: Externt finansierat projekt

  • Interactive Technology 100%
  • Mobile Phones 100%

• Cooperation in Strategic Alliances in Export Context: Cross-National Comparison

  Polsa, P. (Projektledare, akademisk)

  01.01.2002 → 01.01.2006

  Projekt: Externt finansierat projekt

  • Cross National Comparison 100%
  • Strategic Alliance 100%
  • China 50%
  • Finland 50%
  • Poland 50%

• Buyer-Seller Relationships in Car Distribution

  Liljander, V. (Projektledare, akademisk)

  01.10.2001 → 31.12.2004

  Projekt: Externt finansierat projekt

  • Buyer-Seller Relationship 100%
  • Sales 100%
  • Price 50%
  • Cross-Cultural Studies 50%
  • UK 50%

• UNDERSTANDING THE EMPOWERED CUSTOMER IN RELATIONAL CONTEXTS

  Grönroos, C. (Projektledare, akademisk)

  01.05.2001 → 31.12.2003

  Projekt: Externt finansierat projekt

  • Connectedness 100%
  • Finland 100%
  • Learning Process 100%

• Understanding the Empowered Customer in Relational Contexts

  Finne, Å. (Projektdeltagare), Lindberg-Repo, K. H. (Projektledare, akademisk), Sääksjärvi, M. C. (Projektdeltagare), Vihtkari, T. (Projektdeltagare), Gummerus, J. (Projektdeltagare) & Steinby, C. (Projektdeltagare)

  01.05.2001 → 31.12.2003

  Projekt: Externt finansierat projekt

  • Marketing Communication 100%
  • Conceptual Framework 100%
  • Marketing Communications 100%
  • Relationship Marketing 100%
  • Interactive Communication 50%

• E-services

  Liljander, V. (Projektledare, akademisk)

  01.01.2001 → 31.12.2009

  Projekt: Externt finansierat projekt

  • Multichannel Strategy 100%
  • Marketing 100%
  • Consumer Attitude 100%
  • Customer Value 100%
  • Marketing Management 100%

• CUSTOMER PERCEIVED VALUE OF MOBILITY

  Heinonen, K. (Projektledare, akademisk)

  01.08.2000 → 31.12.2006

  Projekt: Externt finansierat projekt

• APPLYING WORD OF MOUTH COMMUNICATION IN THE CONSTRUCTION AN RECONSTRUCTION OF BANK SERVICES

  Berndtson, M. (Projektledare, akademisk)

  01.08.1999 → 31.07.2004

  Projekt: Externt finansierat projekt

  • Marketing 100%

• CUSTOMER RELATIONSHIP DISSOLUTION

  Holmlund-Rytkönen, M. (Projektledare, akademisk) & Strandvik, T. (Projektdeltagare)

  01.05.1999 → 31.12.2002

  Projekt: Externt finansierat projekt

• Impact of Change of Power to the Structure of teh Distribution Network in the People's Republic of China

  Polsa, P. (Projektledare, akademisk)

  01.01.1999 → 01.01.2000

  Projekt: Externt finansierat projekt

  • China 100%
  • Distribution Channel 100%
  • Retailers 50%
  • Tianjin 50%
  • favour 50%

• Future of retail banking

  Grönroos, C. (Projektledare, akademisk)

  01.01.1999 → 31.12.2007

  Projekt: Externt finansierat projekt

  • Retail 100%
  • Estonia 50%
  • Norway 50%
  • licentiates 50%
  • Doctoral thesis 50%

• NEGATIVE CRITICAL INCIDENT MAPPING IN BUSINESS RELATIONSHIPS

  Holmlund-Rytkönen, M. (Projektledare, akademisk) & Strandvik, T. (Projektdeltagare)

  01.01.1998 → 31.12.2000

  Projekt: Externt finansierat projekt

  • Technology Industry 100%

• ADVERTISING IN RELATIONSHIP MARKETING

  Finne, Å. (Projektledare, akademisk)

  01.01.1998 → 31.12.2002

  Projekt: Externt finansierat projekt

  • Marketing Communication 100%
  • Relationship Marketing 100%
  • Marketing Communications 100%
  • Communication Theory 40%
  • Marketing Management 20%

• LEADERSHIP STYLES AND MARKET ORIENTATION IN GLOBAL MARKETING CHANNELS

  Polsa, P. (Projektledare, akademisk)

  01.01.1997 → 31.12.1999

  Projekt: Externt finansierat projekt

  • Market Orientation 100%
  • USA 100%
  • Marketing Channel 100%
  • Global Marketing 100%
  • Leadership Style 100%

• CRITICAL INCIDENTS IN BUSINESS RELATIONSHIPS

  Holmlund-Rytkönen, M. (Projektledare, akademisk) & Strandvik, T. (Projektdeltagare)

  01.01.1997 → 31.12.2000

  Projekt: Externt finansierat projekt

  • Critical Incident 100%
  • Business Relationship 100%

• RELATIONSHIP MARKETING ORIENTATION IN A MULTI-CULTURAL ENVIRONMENT

  Grönroos, C. (Projektledare, akademisk)

  01.05.1996 → 31.12.2003

  Projekt: Externt finansierat projekt

  • Cultural Environment 100%
  • Relationship Marketing 100%
  • Structural Change 100%
  • Marketing 100%
  • Project Studies 50%

• The Impact of Colours

  Kauppinen-Räisänen, H. (Projektledare, akademisk)

  01.01.1996 → 31.12.2004

  Projekt: Annat projekt

• THE NATURE AND DEVELOPMENT OF RELATIONSHIPS IN INTERNATIONAL PROJECT BUSINESS NETWORKS

  Owusu, R. (Projektledare, akademisk)

  01.01.1996 → 31.12.2000

  Projekt: Externt finansierat projekt

  • Business Network 100%
  • Project Marketing 100%
  • Business Relationship 50%
  • Simultaneous Analysis 50%
  • Economics of Culture 50%

• COMPARING RELATIONSHIP MARKETING WITH THE NETWORK APPROACH

  Owusu, R. (Projektledare, akademisk)

  01.01.1996 → 31.12.2000

  Projekt: Externt finansierat projekt

  • Relationship Marketing 100%

• INTERACTIONS AND RELATIONSHIPS IN INTERNATIONAL PROJECT BUSINESS: A NETWORK CAPABILITY PERSPECTIVE

  Owusu, R. (Projektledare, akademisk)

  01.01.1996 → 31.12.2000

  Projekt: Externt finansierat projekt

  • Critical Success Factor 100%
  • Success Factor 100%

• PERCEIVED QUALITY IN BUSINESS RELATIONSHIPS

  Holmlund-Rytkönen, M. (Projektledare, akademisk)

  01.08.1994 → 05.12.1997

  Projekt: Externt finansierat projekt

  • Business Relationship 100%