Marknadsföring, Helsingfors

2023

Implications of the sustainability transition on the industry value creation logic – case of Finnish pulp and paper industry

Laakkonen, A., Rusanen, K., Hujala, T., Gabrielsson, M. & Pykäläinen, J., 04.12.2023, I: Silva Fennica. 57, 3, 23024.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

3 Citeringar (Scopus)

Industrial BRAND-personality formation in a B2B stakeholder network: A service-dominant logic approach

Kovalchuk, M., Gabrielsson, M. & Rollins, M., 20.09.2023, I: Industrial Marketing Management. 114, s. 313-330 18 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

7 Citeringar (Scopus)

Interdisciplinary approaches to marketing for social impact

Polsa, P., Parker, L. & Brennan, L., 2023, The Routledge Companion to Marketing and Society. Kubacki, K., Parker, L., Domegan, C. & Brennan, L. (red.). Abingdon, Oxon: Routledge, s. 370-384

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

1 Citeringar (Scopus)

Inter-functional co-creation as an antecedent of supply chain performance: a study based on the coordination theory

Mukhtar, U., Grönroos, C., Hilletofth, P., Pimenta, M. L. & Ferreira, A. C., 13.02.2023, I: Journal of Business & Industrial Marketing. 38, 11, s. 2324-2340 17 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

3 Citeringar (Scopus)

Introduction to the Global Digital Business Minitrack

Ojala, A., Gabrielsson, M. & Fraccastoro, S., 2023, Proceedings of the 56th Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, s. 4701-4702 2 s. (Proceedings of the Annual Hawaii International Conference on System Sciences).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Öppen tillgång

Fil

Inward FDI in Estonia: motivational and obstacles/inhibiting factors associated with the MNC’s subsidiary export performance

Coudounaris, D. & Varblane, U., 11.04.2023, I: International Journal of Globalisation and Small Business. 13, 3, s. 315-346 32 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

1 Citeringar (Scopus)

Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications

Penttinen, V., Mouritzen, S. L. T. & Pedersen, S., 2023, Proceedings of the 2023 AMS Annual Conference .

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

It Never Ends: Vulnerable Consumers’ Experiences of Persistent Liminality and Resource (Mis)Integration

O'Loughlin, D., Gummerus, J. & Kelleher, C., 12.2023, I: KBS Research Bulletin. December 2023, 118, s. 1-2

Forskningsoutput: Tidskriftsbidrag › Artikel › Yrkesinriktad

Öppen tillgång

Fil

It Never Ends: Vulnerable Consumers’ Experiences of Persistent Liminality and Resource (Mis)Integration

O'Loughlin, D., Gummerus, J. & Kelleher, C., 03.07.2023, I: Journal of Service Research. 27, 3, s. 327-345

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

3 Citeringar (Scopus)

Learning from the pioneering founders of the service research field

Bowen, D. E., Fisk, R. P., Bateson, J. E. G., Bitner, M. J., Brown, S. W., Chase, R. B., Edvardsson, B., Grönroos, C., Parasuraman, A., Schneider, B. & Zeithaml, V. A., 08.06.2023, I: Journal of Service Management. 34, 4, s. 605-630 26 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

10 Citeringar (Scopus)

Ordinary customer experience: Conceptualization, characterization, and implications

Heinonen, K. & Lipkin, M., 16.05.2023, I: Psychology and Marketing. 40, 9, s. 1720-1736 17 s.

Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review

Öppen tillgång

Fil

8 Citeringar (Scopus)

Predictors of digital piracy behaviour among British lecturers/senior lecturers and postgraduate students: a mixed-method approach

Coudounaris, D. & Christofi, A.-M., 20.04.2023, I: International Journal of Export Marketing. 5, 3-4, s. 402-437 36 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

Wirtz, J. & Kowalkowski, C., 20.01.2023, I: Journal of Business and Industrial Marketing. 38, 2, s. 272-289 18 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

28 Citeringar (Scopus)

Quantifying the influence of customer experience on consumer share-of-category

Klaus, P., Kuppelwieser, V. G. & Heinonen, K., 16.04.2023, I: Journal of Retailing and Consumer Services. 73, 103375.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

6 Citeringar (Scopus)

Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda

Aleem, M., Sufyan, M., Ameer, I. & Mustak, M., 01.2023, I: Journal of Business Research. 154, 16 s., 113303.

Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review

Öppen tillgång

37 Citeringar (Scopus)

Resilience and renewal through imposed service innovation

Heinonen, K., 2023, Elgar Encyclopedia of Services. Gallouj, F., Gallouj, C., Monnoyer, M.-C. & Rubalcaba, L. (red.). Cheltenham: Edward Elgar, s. 576-577 (Elgar Encyclopedias in the Social Sciences).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Yrkesinriktad

Robotic service quality, authenticity, and revisit intention to restaurants in China: extending cognitive appraisal theory

Song, H., Yang, H. & Sthapit, E., 19.10.2023, I: International Journal of Contemporary Hospitality Management. 19 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

8 Citeringar (Scopus)

Should consumers pay robot taxes? Psychological differences in consumers’ responses to excise type robot taxes

Aghayi, K., Aspara, J., Ciuchita, R. & Caic, M., 2023, Frontiers in Service Conference 2023: From romans to robots: service research in emotion.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Smart wearable technologies as resources for consumer agency in well-being

Tikkanen, H. O., Heinonen, K. & Ravald, A., 01.02.2023, I: Journal of Interactive Marketing. 58, 2-3, s. 136-150 15 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

19 Citeringar (Scopus)

Storyscape: Exploring configurations of ephemeral firm generated content elements on social media engagement behaviors

Lapresta-Romero, S., Hernandez-Ortega, B., Becker, L., Terho, H. & Franco, J. L., 2023, Frontiers in Service Conference 2023: From romans to robots: service research in emotion. Maastricht University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Sufficiency and the dematerialization of fashion: How digital substitutes are creating new market opportunities

Schauman, S., Greene, S. & Korkman, O., 23.03.2023, I: Business Horizons. 66, 6, s. 741-751 11 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

7 Citeringar (Scopus)

Technical, Strategic, and Cultural Bottlenecks of Born-Global-Digital Firms

Fraccastoro, S., Ojala, A. & Gabrielsson, M., 2023, Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023. Bui, T. X. (red.). Hawaii International Conference on System Sciences, s. 4713-4722 10 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Öppen tillgång

2 Citeringar (Scopus)

The Marketplace as intercultural dreaming and collective desire

Saarikorpi, P., Hokkinen, M. & Polsa, P., 20.06.2023, Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. The Macromarketing Society, s. 316-321 6 s. (Proceedings of the Annual Macromarketing Conference).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Öppen tillgång

The Robotic-Human Service Trilemma: the challenges for well-being within the human service triad

Phillips, C., Russell–Bennett, R., Odekerken-Schröder, G., Mahr, D. & Letheren, K., 27.06.2023, I: Journal of Service Management. 34, 4, s. 770-805 36 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

6 Citeringar (Scopus)

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Fürst, A., Gabrielsson, M., Gabrielsson, P. & Prigge, J.-K., 2023, I: Journal of the Academy of Marketing Science. 51, 5, s. 966-989 24 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

4 Citeringar (Scopus)

The role of strength-based practice in the co-creation of well-being

Burggraf, S., 2023, Frontiers in Service Conference 2023: From romans to robots: service research in emotion.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Toimittaja-vaikuttajat organisaatioiden vastuullisuusviestinnän sidosryhmänä

Frig, M.-M. & Penttilä, V., 2023, ProComma Academic 2023 : Vaikuttava viestintä. Reinikainen, H. & Laaksonen, S.-M. (red.). Helsinki: ProCom - Viestinnän ammattilaiset ry, s. 113-130 18 s. (ProComma Academic; nr. 10).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Öppen tillgång

Fil

Towards a Marketing Renaissance: Challenging Underlying Assumptions

Grönroos, C., 13.05.2023, I: Australasian Marketing Journal. 31, 4, s. 270-278 9 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

9 Citeringar (Scopus)

Towards more resilient food production systems: Implanting sustainability-oriented innovation

Little, V. J., Holmlund, M., Polsa, P. & Naidu, M., 01.2023, I: Journal of Cleaner Production. 385, 10 s., 135708.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

4 Citeringar (Scopus)

Traceability in luxury: Harnessing B2B relationships to enhance ethical practices in the luxury industry

Holmqvist, J. & Kowalkowski, C., 05.2023, I: Industrial Marketing Management. 111, s. 257-267 11 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

8 Citeringar (Scopus)

Uutismediat vastuuttoman yritystoiminnan esiintuojina

Frig, M.-M., 29.03.2023, I: Media & Viestintä. 46, 1, s. 44-66 23 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

What is it like to be idle versus busy for a service machine?

Söderlund, M., 06.2023, I: Psychology and Marketing. 40, 6, s. 1237-1248 12 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

2 Citeringar (Scopus)

What went right? A collaborative process to prepare a city forest management strategy

Saarikoski, H., Luoma, E., Bor, S. & Polsa, P., 16.09.2023, I: Journal of Environmental Policy & Planning. 25, 6, s. 752-765 14 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

2 Citeringar (Scopus)

Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review

Gummerus, J., von Koskull, C., Kauppinen-Räisänen, H. & Medberg, G., 04.08.2023, I: Qualitative Market Research: An International Journal. 27, 2, s. 180-211

Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review

Öppen tillgång

Fil

2 Citeringar (Scopus)

Who is responsible for well-being? Exploring responsibilization in transformative service research

Tikkanen, H., Alkire, L., Kabadayi, S. & Vu, L. H., 27.10.2023, I: AMS Review. 13, 3-4, s. 262-276 15 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Virtual influencer marketing: the good, the bad and the unreal

Mouritzen, S. L. T., Penttinen, V. & Pedersen, S., 08.06.2023, I: European Journal of Marketing.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

46 Citeringar (Scopus)

You Fooled Me, So I’ll Tell You about Myself! Personnel-Related Brand Betrayal Experiences and Disclosure of Personal Information

Tan, T. M., Salo, J. & Aspara, J., 15.11.2023, I: Journal of Business Research. 171, 114367.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

2 Citeringar (Scopus)

2022

4th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour and Tourism Conference 2022: Annual Conference Proceedings: 5th-6th November

Coudounaris, D. (Redaktör), 2022, Nicosia: Cyprus Library. 38 s.

Forskningsoutput: Bok/rapport › Antologi › Yrkesinriktad

Öppen tillgång

Accelerated Internationalization Among Inexperienced Digital Entrepreneurs: Toward a Holistic Entrepreneurial Decision-Making Model

Gabrielsson, M., Raatikainen, M. & Julkunen, S., 2022, I: Management International Review. 62, 2, s. 137-168 32 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

20 Citeringar (Scopus)

Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity

Ciuchita, R., Medberg, G., Penttinen, V., Lutz, C. & Heinonen, K., 20.04.2022, I: Journal of Service Management. 33, 4-5, s. 688-704 17 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

16 Citeringar (Scopus)

Airbnb: What determines a memorable experience?

Sthapit, E., Björk, P. & Coudounaris, D. N., 27.01.2022, I: Consumer Behavior in Tourism and Hospitality. 17, 1, s. 42-55 14 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

5 Citeringar (Scopus)

Antecedents and outcomes of memorable halal food experiences of non-Muslim tourists

Sthapit, E., Björk, P., Piramanayagam, S. & Coudounaris, D. N., 08.02.2022, I: Journal of Islamic Marketing. 24 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

12 Citeringar (Scopus)

Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

Kristensson, P., Blom, J. H. & Wästlund, E., 25.05.2022, The Palgrave Handbook of Service Management. Edvardsson, B. & Tronvoll, B. (red.). Springer International Publishing, s. 303-314 Chapter 16

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence

Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D. & de Ruyter, K., 13.04.2022, I: Journal of Interactive Marketing. 57, 2, s. 356-375 20 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

20 Citeringar (Scopus)

Building a Revenue Engine – Scaling Up Sales Automation

Storbacka, E. & Storbacka, K., 30.05.2022, I: NIM Marketing Intelligence Review. 14, 2, s. 31-35 5 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Yrkesinriktad

Öppen tillgång

Fil

Building customer loyalty with augmented reality: current and future trends

Hilken, T., Mahr, D. & Han, D.-I. D., 19.07.2022, Handbook of Research on Customer Loyalty. Keeling, D., de Ruyter, K. & Cox, D. (red.). Edward Elgar Publishing, s. 274-290

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review