Marknadsföring, Vasa

2024

A Customer Journey Mapping Approach to Online Self Radicalization

Diaz Ruiz, C., 06.06.2024, 13th SERVSIG 2024: Service for Humanity. Bodeaux, France

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Ad-funded disinformation: Framing and overflows in the programmatic advertising market

Diaz Ruiz, C., 29.08.2024, IMP Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation

Wirths, O., Tóth, Z. & Diaz Ruiz, C., 02.05.2024, I: Industrial Marketing Management. 119, s. 162-177 16 s.

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A Journey Mapping Approach to Online-Self Radicalization

Diaz Ruiz, C., 23.05.2024, The Nordic Network of Conspiracy Theory Research, Inaugural Conference, 23-24 May 2024.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Consumer Tribes

Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (red.). Cheltenham: Edward Elgar, s. 113-115 3 s. (Elgar Encyclopedias in Business and Management).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Yrkesinriktad

Consumption-led Market Shaping

Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (red.). Cheltenham: Edward Elgar, s. 121-123 3 s. (Elgar Encyclopedias in Business and Management).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Bidrag till uppslagsverk/ordbok › Yrkesinriktad

Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia

Coudounaris, D., Björk, P., Mets, T., Asadli, R. & Bujac, A. I., 22.03.2024, I: Administrative Sciences. 14, 4, s. 61 40 s., 61.

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Customer Journeys

Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (red.). Cheltenham: Edward Elgar, s. 134-136 (Elgar Encyclopedias in Business and Management).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Yrkesinriktad

Editorial of Vol. 6 No. 2 of IJEXPORTM

Coudounaris, D. & Björk, P., 26.04.2024, I: International Journal of Export Marketing. 6, 2, s. 117-119 3 s.

Forskningsoutput: Tidskriftsbidrag › Ledare › Vetenskaplig › Peer review

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Experience-driven well-being and purchase: An alternative model of memorable wine tourism experiences

Sthapit, E., Prentice, C., Ji, C., Yang, P., Garrod, B. & Björk, P., 12.04.2024, I: International Journal of Tourism Research. 26, 2, e2645.

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1 Citeringar (Scopus)

From Market Orientation to Opportunity: Unveiling Market Orientation’s Entrepreneurial Odyssey in Exporting Firms

Faroque, A. R., Rahman, A. & Appiah, E. K., 29.08.2024, IMP Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Market Segmentation

Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (red.). Cheltenham: Edward Elgar, s. 195-197 (Elgar Encyclopedias in Business and Management).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Yrkesinriktad

Microfoundations of Strategizing in Transforming Business Ecosystems: A Sensemaking Approach

Penttilä, K., 2024, Helsinki: Hanken School of Economics. 206 s.

Forskningsoutput: Avhandling › Doktorsavhandling › Samling av artiklar

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Organizational Support During Onsite Treatment in Patients’ Journey: A Bottom of the Pyramid (BoP) Perspective

Rahman, A., Mustak, M. & Kibria, C. G., 2024, 13th AMA SERVSIG Conference: Service for Humanity.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Remembrance of travels past: creating memorable halal food experiences among non-muslim Chinese tourists

Sthapit, E., Yang, P., Ji, C., Björk, P. & Stone, M. J., 27.02.2024, I: Journal of Foodservice Business Research.

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2 Citeringar (Scopus)

Surviving and Thriving: Business Adaptations in the Face of Cultural Shifts

Ahmed, J. U., Faroque, A. R., Talukdar, A. & Rahman, A., 2024, 28th McGill International Entrepreneurship Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

The role of the entrepreneurial competencies of Finnish micro-enterprises for innovation performance: A case study approach

Coudounaris, D., Björk, P., Mets, T., Sthapit, E. & Akinyemi, O. A., 04.01.2024, I: International Journal of Entrepreneurship. 28, S2, s. 1-31 006.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

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TOURQUAL scale: psychometric properties and internal structure validation

Mondo, T. S., Medeiros, S., Sthapit, E., Freitas, L. B. A. & Björk, P., 18.04.2024, I: International Journal of Tourism Cities.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Value co-destruction in Airbnb: Antecedents and outcomes

Sthapit, E., Prayag, G., Rasoolimanesh, S. M. & Björk, P., 05.01.2024, I: Journal of Vacation Marketing.

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2023

Antecedents and outcomes of memorable wildlife tourism experiences

Sthapit, E., Garrod, B., Coudounaris, D., Björk, P., Erull, E. & Song, H., 18.10.2023, I: Journal of Ecotourism.

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2 Citeringar (Scopus)

Antecedents and outcomes of memorable volunteer tourism experiences

Sthapit, E., Björk, P., Coudounaris, D., Barreto, J. J. & Vo-Thanh, T., 09.02.2023, I: Journal of Hospitality and Tourism Insights.

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6 Citeringar (Scopus)

Changing Luxury Consumption Preferences Among Chinese Young Adults: The Role of Unconventional Brand Collaborations

Diaz Ruiz, C. & Cruz, A., 20.05.2023, European Marketing Academy (EMAC) Conference 2023. Odense, Denmark

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Consuming Disinformation on Social Media: A Conceptual Framework

Diaz Ruiz, C., 2023, Consumer Culture Theory Conference (CCT) 2023.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Deepfakes: Deceptions, mitigations, and opportunities

Mustak, M., Salminen, J., Mäntymäki, M., Rahman, A. & Dwivedi, Y. K., 01.2023, I: Journal of Business Research. 154, 113368.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

36 Citeringar (Scopus)

Disinformation is part and parcel of social media’s business model, new research shows

Diaz Ruiz, C., 23.11.2023, I: The Conversation. 2023, 2 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Allmänheten

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Disinformation on digital media platforms: A market-shaping approach

Diaz Ruiz, C., 30.10.2023, I: New Media & Society. s. 1-24

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4 Citeringar (Scopus)

Export performance and international resources and capabilities: A quantitative study on born globals

Coudounaris, D. & Björk, P., 23.10.2023, I: Review of International Business and Strategy. 34, 2, s. 264-291 27 s.

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2 Citeringar (Scopus)

Heuristics and Decision Rationality in Entry Mode Choice: Implications for Decision Effectiveness and International Performance

Faroque, A. R., Rahman, A. & Gani, M. O., 2023, 49th Conference of the European International Business Academy: The Changing Global Power Balance: Challenges for European Firms.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Diaz Ruiz, C., 2023, Consumer Culture Theory Conference (CCT) 2023.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Inter-destination development and marketing, barriers to overcome for a more sustainable coastal and marine tourism

Björk, P., 2023, The 31st Nordic Symposium on Tourism and Hospitality Research.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Inter-destination development - good intentions, but no! Case Kvarken destinations

Björk, P., 2023, 5th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour & Tourism Conference 2023: Annual Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Smart wearable technologies as resources for consumer agency in well-being

Tikkanen, H. O., Heinonen, K. & Ravald, A., 01.02.2023, I: Journal of Interactive Marketing. 58, 2-3, s. 136-150 15 s.

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15 Citeringar (Scopus)

The impact of cruise ship dinescape on travellers’ behaviour

Björk, P., Kauppinen-Räisänen, H. & Sthapit, E., 24.05.2023, I: Consumer Behavior in Tourism and Hospitality. 18, 2, s. 174-190 17 s.

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3 Citeringar (Scopus)

The making of marketing decisions in modern marketing environments

Nordin, F. & Ravald, A., 28.03.2023, I: Journal of Business Research. 162, July, 113872.

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8 Citeringar (Scopus)

The mediating role of investment image in the effect of country image on investment intention: an empirical study on Egypt

Izzularab, A. M., Radwan, F., Gad, R. & Björk, P., 24.03.2023, I: Review of International Business and Strategy. 33, 3, s. 493-516 24 s.

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Towards a better understanding of value co-destruction in the post-COVID era

Sthapit, E., Garrod, B. & Björk, P., 2023, Academy of Marketing Conference 2023: From Revolution to Revolutions Proceedings Book.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Unconventional luxury brand collaborations: A new form of luxury consumption among young adults in China

Diaz Ruiz, C. & Cruz, A. G. B., 24.05.2023, I: International Marketing Review. 40, 7, s. 1-21

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2 Citeringar (Scopus)

Unconventional luxury brand collaborations are everywhere. What is the appeal?

Diaz Ruiz, C. & Cruz, A., 07.08.2023, I: The Conversation. 2023

Forskningsoutput: Tidskriftsbidrag › Artikel › Allmänheten

Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda

Sthapit, E., Garrod, B., Stone, M. J., Björk, P. & Song, H., 06.09.2023, I: Journal of travel and tourism marketing. 40, 5, s. 363-382 20 s.

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10 Citeringar (Scopus)

2022

Airbnb: What determines a memorable experience?

Sthapit, E., Björk, P. & Coudounaris, D. N., 27.01.2022, I: Consumer Behavior in Tourism and Hospitality. 17, 1, s. 42-55 14 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

5 Citeringar (Scopus)

Antecedents and outcomes of memorable halal food experiences of non-Muslim tourists

Sthapit, E., Björk, P., Piramanayagam, S. & Coudounaris, D. N., 08.02.2022, I: Journal of Islamic Marketing. 24 s.

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10 Citeringar (Scopus)

Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network

Norrgrann, A. & Saraniemi, S., 2022, Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications. Markovic, S., Gyrd-Jones, R., von Wallpach, S. & Lindgreen, A. (red.). Cheltenham: Edward Elgar, s. 105-121

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

2 Citeringar (Scopus)