Forskningsresultat per år
Forskningsresultat per år
- 26 resultat
Sökresultat
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2024
Consumer Tribes
Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (red.). Cheltenham: Edward Elgar, s. 113-115 3 s. (Elgar Encyclopedias in Business and Management).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Yrkesinriktad
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Customer Journeys
Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior: This is the definition of ‘Customer Journeys’ in the book ‘Elgar Encyclopedia of Consumer Behavior’. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (red.). Cheltenham: Edward Elgar, s. 134-136 (Elgar Encyclopedias in Business and Management).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Yrkesinriktad
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Market Segmentation
Diaz Ruiz, C., 2024, Elgar Encyclopedia of Consumer Behavior. Gollnhofer, J., Hofstetter, R. & Tomczak, T. (red.). Cheltenham: Edward Elgar, s. 195-197 (Elgar Encyclopedias in Business and Management).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Yrkesinriktad
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2022
Dealing with discrepancies of a brand in change: recomposition of value and meanings in the network
Norrgrann, A. & Saraniemi, S., 2022, Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications. Markovic, S., Gyrd-Jones, R., von Wallpach, S. & Lindgreen, A. (red.). Cheltenham: Edward Elgar, s. 105-121Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
2 Citeringar (Scopus) -
2021
Management of tension in coopetition between small and medium-sized firms
Virtanen, H. & Kock, S., 2021, Entrepreneurial internationalization in an increasingly digitized and networked world economy. Etemad, H., Evers, N. & Kock, S. (red.). Cheltenham: Edward Elgar Publishing, s. 11-31 21 s. (The McGill International Entrepreneurship Series).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
1 Citeringar (Scopus) -
2020
Value and price
Diaz Ruiz, C. & Bajde, D., 2020, Marketing Management: A Cultural Perspective. Visconti, L. M., Peñaloza, L. & Toulouse, N. (red.). 2nd ed. red. RoutledgeForskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
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2018
Autoethnography in the digitalized world: Using auto-netnography in analyzing object agency in home assemblage
Syrjälä, H. & Norrgrann, A., 2018, Multifaceted Autoethnography: Theoretical Advancements, Practical Considerations and Field Illustrations. Syrjälä, H. & Norrgrann, A. (red.). New York: Nova Science Publishers, (Research methodology and data analysis.).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
3 Citeringar (Scopus) -
GLUTTONY: No taste without the waste? Gluttony in bakery product retailing
Alhonnoro, L. & Norrgrann, A., 2018, Seven deadly sins in consumption. Syrjälä, H. & Leipämaa-Leskinen, H. (red.). Cheltenham, UK ; Northampton, MA, USA: Edward Elgar Publishing, s. 78-95Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
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2017
Well-being of Locals, Tourist Experiences and Destination Competitiveness
Björk, P. & Sthapit, E., 2017, Co-Creation and Well-Being in Tourism. Correia, A., Kozak, M., Gnoth, J. & Fyall, A. (red.). Cham: Springer, s. 149-162 18 s. (Tourism on the Verge).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
2 Citeringar (Scopus) -
2016
Visitor attraction marketing and tourism destination branding: implications for marketing practice
Björk, P. & Weidenfeld, A., 2016, Visitor Attractions and Events: Location and Linkages. Weidenfeld, A., Butler, R. & Williams, A. M. (red.). London, New York: Routledge, s. 208-225 18 s. (Routledge Advances in Event Research Series).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
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2015
Brand packaging as a visual cue in a service environment
Bidragets översatta titel :The Nordic School – Alternative Perspectives on Marketing and Service Management: The Nordic School – Alternative Perspectives on Marketing and Service Management Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
Öppen tillgång -
Employees and users as resource integrators in service innovation: a learning framework
Hasu, M., Toivonen, M., Tuominen, T. & Saari, E., 2015, The Handbook of Service Innovation. Agarwal, R., Selen, W., Roos, G. & Green, R. (red.). London: Springer, s. 169-192Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
14 Citeringar (Scopus) -
Small Firms - Born Service Logicians?
Ravald, A. & Björk, P., 2015, The Nordic School: Service Marketing and Management in the Future. Gummerus, J. & von Koskull, C. (red.). Helsinki: Hanken School of Economics, s. 335-351 17 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
Öppen tillgång -
Trajectories of learning in practice-based innovation – organizational roles at play in sustainable innovation management
Hasu, M., Saari, E., Honkaniemi, L., Tuominen, T., Lehtonen, M. H. & Kallio, K., 2015, Sustainable development in organizations: Studies on innovative practice. Elg, M., Ellström, P-E., Klofsten, M. & Tillmar, M. (red.). Cheltenham: Edward Elgar Publishing, s. 127-152Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
3 Citeringar (Scopus) -
2014
"Jag är värd det!" Om att unna sig själv en lyxig present
Gummerus, J., Koskull von, C., Kauppinen-Räisänen, H. & Medberg, G., 2014, Marknadsföring och påverkan på konsumenten. Söderlund, M. (red.). Stockholm: Studentlitteratur, s. 267-286 19 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
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Statistical Analysis
Björk, P. & Johansson, C., 2014, The Ostrobothnian Model of Smart Specialisation. Virkkala, S., Mäenpää, A. & Mariussen, Å. (red.). Vaasa: University of Vaasa, s. 67-88 22 s. (Proceedings of the University of Vaasa. Reports; nr. 195).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig
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Tourism Development in Finland: Destination Management and Policy
Björk, P., 2014, Tourism as an Instrument for Development: A Theoretical and Practical Study. Fayos-solà, E., Alvarez, M. D. & Cooper, C. (red.). Bingley: Emerald Group Publishing, s. 265-280 16 s. (Bridging Tourism Theory and Practice; vol. 5).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
1 Citeringar (Scopus) -
Tourist Experience Value: Tourist Experience and Life Satisfaction
Björk, P., 2014, Creating Experience Value in Tourism. Prebensen, N., Chen, J. & Uysal, M. (red.). Boston: CabiForskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
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2013
Managing Relationship Gaps
Ravald, A., Nordin, F. & Magnusson, P., 2013, Managing Industrial Service in Dynamic Landscapes: A Flexibility Perspective . Movin, S. & Nordin, F. (red.). Stockholm: Forskningsstiftelsen MTC, s. 45-56 11 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
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Veljekset Keskinen - ett detaljhandelsföretag fullt av kontraster
Björk, P. & Huuhka, A., 2013, Veljekset Keskinen – Finlands mest besökta shoppingdestination. Ekström, K. M. (red.). Borås: Högskolan i Borås, 11 s. (Vetenskap för profession; nr. 2013:24).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
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2012
I gränssnittet mellan entreprenörskap och marknadsföring
Virtanen, H., 2012, Yrittäjyyden jäljillä - ajatuksia yrittäjyydestä urana, omistajuutena ja markkinointiasenteena. Niemelä, M. (red.). Vaasa: VAMK University of Applied Sciences, 13 s. (Other publications; nr. C12).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig
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Involving Customers in the Service Innovation Process
Toivonen, M., Holopainen, M. & Tuominen, T., 2012, Case Studies in Service Innovation. Macaulay, L. A., Miles, I., Wilby, J., Tan, Y. L., Zhao, L. & Theodoulidis, B. (red.). New York: Springer, s. 195-208 (Service Science: Research and Innovations in the Service Economy ).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig
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2011
Multiple voices of the user in public sector services
Lehtonen, M. & Tuominen, T., 2011, User-based Innovation in Services. Sundbo, J. & Toivonen, M. (red.). Cheltenham: Edward Elgar Publishing, s. 227-250 24 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig
6 Citeringar (Scopus) -
Why Cluster? Text and sub-text in the engagement of tourism development policies with the cluster concept
Weidenfeld, A., Williams, A. M. & Butler, R. W., 2011, Stories of Practice : Tourism Policy and Planning. Dredge, D. & Jenkins, J. (red.). Farnham: Ashgate, s. 335-358 24 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review
4 Citeringar (Scopus) -
2007
Defining Paradoxes: from Concept to Definition
Björk, P., 2007, Critical issues in ecotourism. Higham, J. (red.). Elsevier EditoraForskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig
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Ferry operators in the sea network of France, United Kingdom and Ireland
Sfandla, C., 2007, Ferry Companies: Case Study of Ferry Operators in the Sea Network - France, United Kingdom and Ireland. Sfandla, C. (red.). Copenhagen Business School, 61 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig