Marknadsföring, Vasa

2024

A Customer Journey Mapping Approach to Online Self Radicalization

Diaz Ruiz, C., 06.06.2024, 13th SERVSIG 2024: Service for Humanity. Bodeaux, France

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Ad-funded disinformation: Framing and overflows in the programmatic advertising market

Diaz Ruiz, C., 29.08.2024, IMP Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

A Journey Mapping Approach to Online-Self Radicalization

Diaz Ruiz, C., 23.05.2024, The Nordic Network of Conspiracy Theory Research, Inaugural Conference, 23-24 May 2024.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

From Market Orientation to Opportunity: Unveiling Market Orientation’s Entrepreneurial Odyssey in Exporting Firms

Faroque, A. R., Rahman, A. & Appiah, E. K., 29.08.2024, IMP Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Organizational Support During Onsite Treatment in Patients’ Journey: A Bottom of the Pyramid (BoP) Perspective

Rahman, A., Mustak, M. & Kibria, C. G., 2024, 13th AMA SERVSIG Conference: Service for Humanity.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Surviving and Thriving: Business Adaptations in the Face of Cultural Shifts

Ahmed, J. U., Faroque, A. R., Talukdar, A. & Rahman, A., 2024, 28th McGill International Entrepreneurship Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

2023

Changing Luxury Consumption Preferences Among Chinese Young Adults: The Role of Unconventional Brand Collaborations

Diaz Ruiz, C. & Cruz, A., 20.05.2023, European Marketing Academy (EMAC) Conference 2023. Odense, Denmark

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Consuming Disinformation on Social Media: A Conceptual Framework

Diaz Ruiz, C., 2023, Consumer Culture Theory Conference (CCT) 2023.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Heuristics and Decision Rationality in Entry Mode Choice: Implications for Decision Effectiveness and International Performance

Faroque, A. R., Rahman, A. & Gani, M. O., 2023, 49th Conference of the European International Business Academy: The Changing Global Power Balance: Challenges for European Firms.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

How Does Consumer Activism Shape Circular Economies in B2B Markets? The Case of the Right-to-Repair Movement

Diaz Ruiz, C., 2023, Consumer Culture Theory Conference (CCT) 2023.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Inter-destination development and marketing, barriers to overcome for a more sustainable coastal and marine tourism

Björk, P., 2023, The 31st Nordic Symposium on Tourism and Hospitality Research.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Inter-destination development - good intentions, but no! Case Kvarken destinations

Björk, P., 2023, 5th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour & Tourism Conference 2023: Annual Conference Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Towards a better understanding of value co-destruction in the post-COVID era

Sthapit, E., Garrod, B. & Björk, P., 2023, Academy of Marketing Conference 2023: From Revolution to Revolutions Proceedings Book.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

2022

Sources of three dimensions of interactive value formation in the context of the COVID-19 pandemic: Airbnb guest's perspective

Sthapit, E. & Björk, P., 2022, 30th Nordic Symposium on Tourism and Hospitality Research.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Tourism Experience Research, Reflections and Future Directions

Björk, P., 2022, Proceedings 4th Nordic International Business, Export marketing and Tourism Conference.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

2021

Coopetition as a service innovation strategy

Virtanen, H., 2021, Proceedings of the 2021 CBIM International Conference. s. 309-312 4 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

2020

Co-consuming a pet home: Balancing functionality and aesthetics of a taste regime

Norrgrann, A. & Syrjälä, H., 2020, Proceedings of the Association of Consumer Research conference. s. 97-100 (Advances in Consumer Research; vol. 48).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Interactive value formation: drivers and outcomes from Airbnb guests' perspectives

Sthapit, E. & Björk, P., 2020, 13th annual Consumer Behavior in Tourism Symposium (CBTS 2020).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Scholarly Knowledge Communication in Organisational Decision-Making

Björk, P. & Kauppinen-Räisänen, H., 12.2020, Työelämän viestintä III, Arbetslivskommunikation III, Workplace Communication III, Kommunikation im Berufsleben III : VAKKI-symposium XXXIX 6.–7.2.2020. Hirsto, H., Enell-Nilsson, M., Kauppinen-Räsänen, H. & Keng, N. (red.). Vaasa: Vaasan yliopisto, s. 60-73 (Vakki Publications; nr. 12).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Three value outcomes perspective: Value co-creation, value co-destruction and value no creatin

Sthapit, E. & Björk, P., 2020, 12th International Network Conference 2020 (INC2020) Proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

2019

A Strategic Framework for Understanding and Managing Customer Experience Feedback

Ciuchita, R., Holmlund, M., Ravald, A., Sarantopoulos, P., Van Vaerenbergh, Y., Villarroel-Ordenes, F. & Zaki, M., 30.06.2019, QUIS16 Advancing Service Research and Practice . CTF - Service Research Center, Karlstad University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Bifurcations: Conceptualising adjacent markets through boundary objects

Diaz Ruiz, C. & Makkar, M., 2019, ANZMAC 2019: Winds of Change. Wellington, s. 412

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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Brand discrepancies in networks: Empirical illustrations from food and furniture branding in SMEs

Norrgrann, A. & Saraniemi, S., 24.08.2019, Proceedings of Nordic Academy of Management Conference 24.8.2019. University of Vaasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Collaborative Destination Marketing - to join resources for improved competitiveness

Björk, P. & Latvasalo, P., 2019, 28th Nordic Symposium on Tourism and Hospitality. Book of abstracts.. Roskilde

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Destination value de-construction dimensions - on-line information that make tourists say "no thank you, not that destination"

Björk, P. & Kauppinen-Räisänen, H., 2019, 28th Nordic Symposium on Tourism and Hospitality. Book of abstracts..

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Learners’ experiences of interactivity in a massive open online course Case: Principles of Service Management

Virtanen, H. & Norrgrann, A., 24.08.2019, Proceedings of the 25th Nordic Academy of Management Conference. 16 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Sources of Distrust: Airbnb guests' perspectives

Sthapit, E. & Björk, P., 2019, 28th Nordic Symposium on Tourism and Hospitality. Book of abstracts..

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

The Effects of Social Media Marketing on Marketing Thinking in SMTEs

Björk, P., 2019, 54th Tourist Research Center (TRC) Meeting, Palma De Mallorca.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

"When your dog matches your decor": Object agency of living and non-living entities in home assemblage

Syrjälä, H. & Norrgrann, A., 2019, Consumer Culture Theory. Bajde, D., Kjeldgaard, D. & Belk, R. W. (red.). Bingley, United Kingdom: Emerald, s. 39-54 16 s. (Research in Consumer Behavior; vol. 20).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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5 Citeringar (Scopus)

2018

Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance

Rahman, A., Im, S. & Asikainen, S-K., 2018, Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Make room for value no-creation: Beyond value co-creation and co-destruction

Sthapit, E. & Björk, P., 2018, 27th Nodic Symposium on Tourism and Hospitality Research. Alta, Vol. 27.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Making marketing decisions in turbulent business contexts

Nordin, F., Ravald, A. & Viio, P., 2018, Conference Proceedings (extended abstracts) of 23rd International Conference CBIM2018: Sustainable business models: integrating employees, customers and technology. s. 53-57

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Models for transforming peripheral tourism destinations

Björk, P., 2018, 27th Nodic Symposium on Tourism and Hospitality Research. Alta, Norway, Vol. 27.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Reinventing the Case Method through Collaborative Case-Research

Diaz Ruiz, C., Mason, K., Araujo, L. & Mora, P., 2018, ANZMAC 2018: Connect. Engage. Transform.. s. 445

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Fil

Revealing the Hidden Corporate Brand Perspective in Business Relationships

Koporcic, N., Norrgrann, A., Rindell, A., Saraniemi, S., Strandvik, T. & Törnroos, J-Å., 2018, 10th Nordic Workshop on Relationship Dynamics - NoRD2018.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Social media use and dimensions of destination value co-destruction - a study of Finnish travelers

Björk, P., 2018, Tourism Research Center conference. Stockholm, Vol. 53.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Tension management in coopetition between small- and medium-sized manufacturing firms

Virtanen, H., 2018, Proceedings of the 2018 CBIM International Conference. s. 45-48 4 s.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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The Effect of Social Media Marketing Implementation on Marketing Practices in SMTEs

Virtanen, H. & Björk, P., 2018, 27th Nordic Symposium on Tourism and Hospitality Research, Alta, Norway.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

When your dog matches your decor: Object agency of living and non-living entities in home assemblage

Syrjälä, H. & Norrgrann, A., 2018, Proceedings of the 13th annual Consumer Culture Theory Conference (CCT) 2018.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

2017

Autoetnography in the digitalized world: Using auto-netnography in analyzing object agency in home assemblage

Syrjälä, H. & Norrgrann, A., 2017, The 12th Annual International Ethnography Symposium : Politics and Ethnography in an Age of Uncertainty.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Constructing smart tourism destinations, prerequisites and consequences

Björk, P., 2017, 26th Nordic Symposium of Tourism and Hospitality Research: October 4-6 2017, Falun, Sweden. Dalarna University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Destination Gastronomy Expereinces: Food dimensions that counts

Björk, P., 2017, 52nd TRC Meeting, Lisbon, Portugal, March 30th-April 2nd, 2017.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Destination Gastronomy Experiences: Food dimensions that counts

Björk, P. & Kauppinen-Räisänen, H., 2017, 26th Nordic Symposium of Tourism and Hospitality Research: October 4-6 2017, Falun, Sweden. Dalarna University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Integrating case-study research into business marketing education: illustration from the Bordeaux wine market

Diaz Ruiz, C., Mason, K. & Araujo, L., 2017, 33rd IMP-conference.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Stepwise digitalization in marketing education

Norrgrann, A., 2017, PedaForum 2017. University of Vaasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

2016

Are we symbolically valuable for the customer? A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer

Norrgrann, A., 28.09.2016, Proceedings of Nordic Workshop on Relationship Dynamics (NoRD).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Marknadsföring, Vasa

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