Kristina Heinonen

Personlig profil

Forskningsområden

CURRENT POSITION

Professor of Service and Relationship Marketing, Department of Marketing, Hanken School of Economics, Helsinki, Finland (01/2015-)
Director, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland (2010 – present)
Adjunct Professor (Docent) of Marketing, specifically customer-centric service marketing University of Tampere (December 2013)

PREVIOUS ACADEMIC EXPERIENCE

Hanken Foundation Assistant Professor (tenure track), Department of Marketing, Hanken School of Economics, Helsinki, Finland (2007-2014)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2005-2006)
Post Doctoral Researcher, LTT Research LTD, Helsinki School of Economics (2004)
Doctoral Candidate, Department of Marketing and Corporate Geography and FCSRM Finnish Centre for Service and Relationship Management graduate school, Swedish School of Economics and Business Administration, Helsinki, Finland (2001-2004)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2000)
Assistant, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (1999-2000)

Research areas: service management, customer relationships, digital disruption, business transformation, customer-dominant logic, marketing communication

Google scholar

Academia.edu

ResearchGate

ORCID 0000-0002-3177-4776

SCOPUS Author ID 14053778900

Twitter @KEH75

Information om utbildning

Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 2004

Externa befattningar

Fulbright fellow, University of Massachusetts

02.2018 → 06.2018

Docent, University of Tampere

12.2013 → …

Nyckelord

512 Företagsekonomi

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19 Liknande profiler

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Forskningsresultat

1399 Citeringar
16 h-Index
53 Konferensbidrag
34 Artikel
9 Kapitel
4 Beställd rapport
3 Mer
- 2 Översiktsartikel
- 1 Antologi

Strategies for creating value through individual and collective customer experiences

Heinonen, K., Campbell, C. & Lord Ferguson, S., 2019, I : Business Horizons. 62, 1, s. 95-104 10 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

7 Citeringar (Scopus)

Future service technologies: is service research on track with business reality?

Kunz, W., Heinonen, K. & Lemmink, J., 12.08.2019, I : Journal of Services Marketing. 33, 4, s. 479-487 9 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

18 Citeringar (Scopus)

Customer engagement in a Big Data world

Kunz, W., Aksoy, L., Bart, Y., Heinonen, K., Kabadayi, S., Ordenes, F. V., Sigala, M., Diaz, D. & Theodoulidis, B., 2017, I : Journal of Services Marketing. 31, 2, s. 161-171 10 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review