CURRENT POSITIONS

Professor of Service and Relationship Marketing, Department of Marketing, Hanken School of Economics, Helsinki, Finland (01/2015-)

Head of Subject, Department of Marketing, Hanken School of Economics (since February 2023)

Director, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland (2010 – 2023)

Co-chair of Research Area Competition Economics & Service Strategy, Hanken School of Economics (since 2019)

Adjunct Professor (Docent) of Marketing, specifically customer-centric service marketing University of Tampere (since December 2013)

American Marketing Association SERVSIG, Co-Chair (since June 2022)

OTHER ACADEMIC POSITIONS 

Board member, CTF Center for Service Research, Karlstad University (since 2019)

Fulbright Research Fellow, University of Massachusetts Boston (2018)

Chair, Finnish Union of University Professors, local chapter (since 2015)

PAST POSITIONS 

Assistant Professor (tenure track) and Assistant Professor, Department of Marketing, Hanken School of Economics, Helsinki, Finland (2005-2014)

Post Doctoral Researcher, LTT Research LTD, Helsinki School of Economics (2004)

Doctoral researcher, FCSRM Finnish Centre for Service and Relationship Management graduate school, Helsinki, Finland (2001-2004)

Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (1999-2000)

• Service management,
• value creation,
• service innovation,
• customer experience,
•  transformative service and business transformation,
• customer-dominant logic,
• digitalization, social media and service technologies
  

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