Forskningsresultat per år
Forskningsresultat per år
- 21 resultat
Sökresultat
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2025
Decoding deception in the online marketplace: enhancing fake review detection with psycholinguistics and transformer models
Salminen, J., Mustak, M., Jung, S.-G., Makkonen, H. & J. Jansen, B., 2025, I: Journal of Marketing Analytics.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
Öppen tillgång -
Self-Sovereign Identity Adoption: Antecedents and Potential Outcomes
Laatikainen, G., Mustak, M. & Hickman, N., 2025, I: Technology in Society : An International Journal .Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
Öppen tillgång -
2024
Organizational Support During Onsite Treatment in Patients’ Journey: A Bottom of the Pyramid (BoP) Perspective
Rahman, A., Mustak, M. & Kibria, C. G., 2024, 13th AMA SERVSIG Conference: Service for Humanity.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
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Using machine learning to develop customer insights from user-generated content
Mustak, M., Hallikainen, H., Laukkanen, T., Plé, L., Hollebeek, L. D. & Aleem, M., 15.08.2024, I: Journal of Retailing and Consumer Services. 81, 104034.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
Öppen tillgångFil3 Citeringar (Scopus) -
2023
B2B Customer Journey Facilitation Across Buyer-Seller Interaction Contexts
Mustak, M., Salonen, A., Terho, H. & Rangarajan, D., 15.06.2023, Finnish Academy of Marketing Conference 2023. s. 1-2 2 s.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig
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Deepfakes: Deceptions, mitigations, and opportunities
Mustak, M., Salminen, J., Mäntymäki, M., Rahman, A. & Dwivedi, Y. K., 01.2023, I: Journal of Business Research. 154, 113368.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
62 Citeringar (Scopus) -
Free-to-fee transformation of industrial services
Mustak, M., Ulaga, W., Grohmann, M. & von Wangenheim, F., 2023, I: Journal of Service Research. 26, 1, s. 21-43 23 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
Öppen tillgång5 Citeringar (Scopus) -
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
Salminen, J., Mustak, M., Sufyan, M. & J. Jansen, B., 06.07.2023, I: Journal of Marketing Analytics. 11, 4, s. 677-692 16 s.Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review
Öppen tillgångFil7 Citeringar (Scopus) -
Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda
Aleem, M., Sufyan, M., Ameer, I. & Mustak, M., 01.2023, I: Journal of Business Research. 154, 16 s., 113303.Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review
Öppen tillgång46 Citeringar (Scopus) -
2022
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning
Salminen, J., Mustak, M., Corporan, J., Jung, S.-G. & J. Jansen, B., 2022, I: Journal of Interactive Marketing. 57, 3, s. 517-539 23 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
Öppen tillgång24 Citeringar (Scopus) -
Fair compensation of crowdsourcing work: The problem of flat rates
Salminen, J., Mohamed Sayed Kamel, A., Jung, S.-G., Mustak, M. & J. Jansen, B., 2022, I: Behaviour & Information Technology . s. 1-22 22 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
4 Citeringar (Scopus) -
How feature changes of a dominant ad platform shape advertisers’ human agency
Salminen, J., J. Jansen, B. & Mustak, M., 2022, I: International Journal of Electronic Commerce . 27, 1, s. 3-35Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
1 Citeringar (Scopus) -
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
Muhammad Bilal Gulfraz, M., Sufyan, M., Mustak, M., Salminen, J. & Kumar Srivastava, D., 2022, I: Journal of Retailing and Consumer Services. 68, 12 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
Öppen tillgångFil104 Citeringar (Scopus) -
2021
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
Mustak, M., Salminen, J., Plé, L. & Wirtz, J., 2021, I: Journal of Business Research. 124, s. 389-404 16 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
289 Citeringar (Scopus) -
Entrepreneurship during the COVID-19 Pandemic: A systematic literature review and future research agenda
Sufyan, M., Aleem, M., Ameer, I. & Mustak, M., 2021, I: International Review of Entrepreneurship. 19, 4, s. 437-466 29 s., 1662.Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review
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2020
A critical analysis of service ecosystems research: Rethinking the premises to move forward
Mustak, M. & Plé, L., 2020, I: Journal of Services Marketing. 34, 3, s. 399-413 14 s.Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review
48 Citeringar (Scopus) -
2019
Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective
Mustak, M., 2019, I: Industrial Marketing Management. 78, s. 76-87 12 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
41 Citeringar (Scopus) -
2016
Customer participation management: Developing a comprehensive framework and a research agenda
Mustak, M., Jaakkola, E., Halinen, A. & Kaartemo, V., 2016, I: Journal of Service Management. 27, 3, s. 250-275 26 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
94 Citeringar (Scopus) -
Purchasing of knowledge-intensive business services: A case study of relevant factors
Heikka, E.-L. & Mustak, M., 2016, I: International Journal of Procurement Management (IJPM). 10, 1, s. 21-17 17 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
10 Citeringar (Scopus) -
2014
Service innovation in networks: A systematic review and implications for B2B research
Mustak, M., 2014, I: Journal of Business & Industrial Marketing. 29, 2, s. 151-163 13 s.Forskningsoutput: Tidskriftsbidrag › Översiktsartikel › Peer review
44 Citeringar (Scopus) -
2013
Customer participation and value creation: A systematic review and research implications
Mustak, M., Jaakkola, E. & Halinen, A., 2013, I: Managing Service Quality. 23, 4, s. 341-359 19 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
218 Citeringar (Scopus)