Personlig profil
Information om examen
Ekonomie doktor, Hanken Svenska handelshögskolan, Finland, 2011-
Making customer relationship decisions: Analytics v rules of thumb
Persson, P. A. & Ryals, L., 2014, I: Journal of Business Research. 67, 8, s. 1725-1732 8 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
44 Citeringar (Scopus) -
Profitable customer management: reducing costs by influencing customer behaviour
Persson, P. A., 2013, I: European Journal of Marketing. 47, 5/6, s. 857-876 20 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
19 Citeringar (Scopus) -
Profitable Customer Management: A Study in Retail Banking
Persson, P. A., 2011, Helsinki: Hanken School of Economics. 165 s.Forskningsoutput: Avhandling › Doktorsavhandling › Samling av artiklar
-
The management of customer relationships as assets in the retail banking sector
Persson, P. A., 2011, I: Journal of Strategic Marketing. 19, 1, s. 105-119 15 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
9 Citeringar (Scopus) -
Customer assets and customer equity: Management and measurement issues
Persson, A. & Ryals, L., 2010, I: Marketing Theory. 10, 4, s. 417-436 20 s.Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review
27 Citeringar (Scopus)