Forskningsresultat per år
Forskningsresultat per år
Personlig profil
Forskningsområden
Strategic Marketing
Consumer Engagement
Marketing Analytics
Data-driven Marketing Decision Making
Information om utbildning
Ekonomie magister, Hanken Svenska handelshögskolan, Finland, 2018
Forskningsresultat
- 3 Konferensbidrag
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Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract
Chernikova, V. & Frösén, J., 16.06.2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (red.). Springer, s. 67-68 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
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Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice
Penttinen, V. & Ciuchita, R., 2020, 2020 AMA Summer Academic Conference.Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
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Developing Analytical Capabilities in Marketing: Challenges Associated with Usage of Unstructured Data
Penttinen, V. & Frösén, J., 2019, 2019 AMA Summer Academic Conference. Springer, ChamForskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review
Aktiviteter
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Unstructured Data in Marketing Analytics
Valeria Penttinen (Talare)
16.03.2020Aktivitet: Tal eller presentation › Muntlig presentation
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2020 AMS ANNUAL CONFERENCE
Valeria Penttinen (Deltagare) & Robert Ciuchita (Deltagare)
14.12.2020 → 19.12.2020Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium
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2020 SMA Annual (virtual) Conference
Valeria Penttinen (Deltagare)
07.11.2020Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium
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2020 Summer Academic Conference
Valeria Penttinen (Deltagare)
18.08.2020 → 20.08.2020Aktivitet: Deltagande i eller organisering av evenemang › Arrangemang av / deltagande i konferens, workshop, kurs, seminarium