• 1620 Citeringar
  • 12 h-Index
19972019

Forskningsoutput per år

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Personlig profil

Meritförteckning

Professor of Marketing 2005-

Programme Manager of Master's Programme in Business and Management 2016-

Programme Director, Hanken, 2013-2016

Head of the Department of Marketing 2002-2009

First Vice Rector (Dean) of Hanken 2007-2009

Information om forskning och undervisning

Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:

  • Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
  • Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
  • Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
  • Vice Rector 2007-2009
  • Head of the Department of Marketing 2002-2009.
  • Programme Manager of the Master's Programme Business and Management 2016-
  • Programme Director of the Master's Degree Programme in Marketing 2002-2013
  • Member of the Hanken board 2007-2012

Visits abroad:

  • 2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
  • 2004, two months visiting professor at Roskilde University, Denmark.
  • 2008, two weeks, visiting professor at University of Liège, Belgium.
  • 2012, one week, visiting professor at University of Gothenburg, Sweden.
  • 2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

  • European Business Review
  • European Journal of Marketing
  • International Journal of Internet Marketing and Advertising
  • International Journal of Retailing and Consumer Services
  • Journal of Service Management
  • Journal of Service Research

External evaluator, for example:

  • Professor in Marketing, Norwegian School of Economics (NHH)
  • Professor in Marketing and Strategy, University College of Southeast Norway
  • Professor in International Marketing , Copenhagen Business School, Denmark
  • Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden
  • Lecturer and Professorship in Service Management, Lund University,Sweden
  • Lecturers in business studies at Karlstad University and Gothenburg University
  • External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)

Information om utbildning

Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1995

Nyckelord

  • 512 Företagsekonomi

Fingeravtryck Fördjupa i forskningsämnen där Veronica Liljander är aktiv. Dessa ämnesetiketter kommer från personens arbeten. Tillsammans bildar de ett unikt fingeravtryck.

  • 3 Liknande profiler

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Forskningsresultat

  • 1620 Citeringar
  • 12 h-Index
  • 22 Konferensbidrag
  • 16 Artikel
  • 4 Kapitel
  • 1 Beställd rapport

Business customers' perceived fit between corporate brand and corporate brand extensions

Ingman, S. & Liljander, V., 2019, 14th Global Brand Conference proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

Business Infomediary Representations of Corporate Responsibility

Frig, M-M., Fougère, M., Liljander, V. & Polsa, P., 2018, I : Journal of Business Ethics. 151, 2, s. 337-351 15 s.

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

  • 3 Citeringar (Scopus)

    Short Brand Stories on Packaging: An Examination of Consumer Responses

    Solja, E. H., Liljander, V. & Söderlund, M., 03.03.2018, I : Psychology and Marketing. 35, 4, s. 294-306

    Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

    Öppen tillgång
    Fil
  • 7 Citeringar (Scopus)
  • 8 Citeringar (Scopus)

    Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?

    Solja, E. H., Liljander, V. & Söderlund, M., 28.06.2016, Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. S. (red.). Springer, s. 683-683

    Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

    Aktiviteter

    Programme Committee of 2021 Frontiers in Service Conference (Evenemang)

    Veronica Liljander (Reviewer)
    20202021

    Aktivitet: Referentgranskning av publikationer och redaktionellt arbeteReferentgranskning /evaluering av konferenspapper

    Examination Committee of Carl-Philip Ahlbom

    Veronica Liljander (Medlem i avhandlingskommitté)
    21.03.2019

    Aktivitet: ExaminationOfficiellt deltagande i handledning av doktorsavhandling, disputation, examination

    Forskningsnämnden för Jan Wallanders och Tom Hedelius stiftelse samt Tore Browaldhs stiftelse (Extern organisation)

    Veronica Liljander (Expertmedlem)
    20192020

    Aktivitet: MedlemskapMedlemskap i akademisk kommitté, råd, styrelse

    University of Gothenburg (Extern organisation)

    Veronica Liljander (Extern sakkunnig (assistant professor))
    2019

    Aktivitet: MedlemskapUtlåtanden vid tillsättning av akademiska poster

    Mats Alvesson

    Veronica Liljander (Värd)
    23.09.201924.09.2019

    Aktivitet: Stå värd för en besökareMottaget akademiskt besök på Hanken