Veronica Liljander

Personlig profil

Meritförteckning

Professor of Marketing 2005-

Programme Manager of Master's Programme in Business and Management 2016-

Programme Director, Hanken, 2013-2016

Head of the Department of Marketing 2002-2009

First Vice Rector (Dean) of Hanken 2007-2009

Information om forskning och undervisning

Research interests: Consumer behavior, service marketing, e-service

Teaching: Ph.D. supervision, Research Seminar, Master theses supervision, Managing the Research Process

Positons of trust:

Programme Director (B.Sc. and M.Sc. Programmes), 1.9.2013-31.12.2016
Director of KATAJA, the Finnish Doctoral Programme in Business Studies, 2012-2016
Member of the Research Committee of the Jan Wallander and Tom Hedelius Foundation, and the Tore Browaldh Foundation, Sweden (1.1.2014-)
Vice Rector 2007-2009
Head of the Department of Marketing 2002-2009.
Programme Manager of the Master's Programme Business and Management 2016-
Programme Director of the Master's Degree Programme in Marketing 2002-2013
Member of the Hanken board 2007-2012

Visits abroad:

2000-2001, one year visiting scholar at Maastricht University, The Netherlands.
2004, two months visiting professor at Roskilde University, Denmark.
2008, two weeks, visiting professor at University of Liège, Belgium.
2012, one week, visiting professor at University of Gothenburg, Sweden.
2013, one week, visiting professor at Stockholm School of Economics, Sweden

Editorial Board Memberships:

European Business Review
European Journal of Marketing
International Journal of Internet Marketing and Advertising
International Journal of Retailing and Consumer Services
Journal of Service Management
Journal of Service Research

External evaluator, for example:

Professor in Marketing, Norwegian School of Economics (NHH)
Professor in Marketing and Strategy, University College of Southeast Norway
Professor in International Marketing , Copenhagen Business School, Denmark
Professor in Business Economics, Högskolan i Trollhättan, Uddevalla, Sweden

Lecturer and Professorship in Service Management, Lund University,Sweden
Lecturers in business studies at Karlstad University and Gothenburg University
External evaluator of doctoral theses at Southern Cross University, University of New South Wales (Australia), University of Alicante (Spain), University of Karlstad (Sweden)

Information om utbildning

Ekon. dr, företagsekonomi, Svenska handelshögskolan, Finland, 1995

Nyckelord

512 Företagsekonomi

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3 Liknande profiler

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Forskningsresultat

1620 Citeringar
12 h-Index
22 Konferensbidrag
16 Artikel
4 Kapitel
1 Beställd rapport

Business customers' perceived fit between corporate brand and corporate brand extensions

Ingman, S. & Liljander, V., 2019, 14th Global Brand Conference proceedings.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Business Infomediary Representations of Corporate Responsibility

Frig, M-M., Fougère, M., Liljander, V. & Polsa, P., 2018, I : Journal of Business Ethics. 151, 2, s. 337-351 15 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

3 Citeringar (Scopus)

Short Brand Stories on Packaging: An Examination of Consumer Responses

Solja, E. H., Liljander, V. & Söderlund, M., 03.03.2018, I : Psychology and Marketing. 35, 4, s. 294-306

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Öppen tillgång

Fil

7 Citeringar (Scopus)

Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers' Ethical Consumption Behavior

Gummerus, J., Liljander, V. & Sihlman, R., 2017, I : Journal of Business Ethics. 144, 3, s. 449-465 17 s.

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

8 Citeringar (Scopus)

Does a Short Brand Story on the Package Affect Consumers’ Brand Responses?

Solja, E. H., Liljander, V. & Söderlund, M., 28.06.2016, Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis, L. & Winer, R. S. (red.). Springer, s. 683-683

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review