Best paper award: Best paper award by Emerald Group Publishing Limited at Academy of Marketing Conference, 5-7.7. 2011

Pris: Priser och utmärkelser

Beskrivning

Sepp M, Liljander V & Gummerus J: Bloggers' motivations to produce content: A gratifications theory perspective
OmfattningInternationell
OrganisationerEmerald Publishing Limited