Conference Best Paper Award, Academy of Marketing Conference, 2011

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Best Paper Award, Academy of Marketing Conference, Marketing Fields Forever, hosted by the University of Liverpool Management School at Aintree Racecourse in July 2011, Track E-Marketing, for the paper by Sepp, M., Liljander, V. and Gummerus, J. "Bloggers' motivations to produce content: A gratifications theory perspective".
OmfattningInternationell
OrganisationerAcademy of Marketing

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