Jane K. Fenyo Best Student Research Paper Award

  • Penttinen, Valeria (Mottagare)

Pris: Priser och utmärkelser

Beskrivning

Recipient of the Jane K. Fenyo Best Student Research Paper Award for the conference paper titled Hey, I’m Taking Over this Account! Leveraging Social Media Takeover in Fostering Parasocial Interaction with Brands
OmfattningInternationell
Tilldelande organisationerAmerican Marketing Association

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