Aapo –Asiakasarvopohjainen liiketoiminta

Projekt: Externt finansierat projekt

Projektinformation

Beskrivning

The project explores the shift from product and transaction based business models towards a more specific service-based approach to value creation. On the basis of the new service-dominant logic of marketing the project contributes to theory generation and providers answers to theoretically interesting and relevant questions.
StatusSlutfört
Gällande start-/slutdatum01.06.200830.07.2010