Projektinformation
Beskrivning
The project explores the shift from product and transaction based business models towards a more specific service-based approach to value creation. On the basis of the new service-dominant logic of marketing the project contributes to theory generation and providers answers to theoretically interesting and relevant questions.
Status | Slutfört |
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Gällande start-/slutdatum | 01.06.2008 → 30.07.2010 |
Fingeravtryck
Utforska forskningsämnen som berörs av detta projekt. Dessa etiketter genereras baserat på underliggande ansökningar/anslag. Tillsammans bildar de ett unikt fingeravtryck.