Projektinformation
Beskrivning
The aim of this study is to design a framework for retailing banks to actively put Word of Mouth communication into practice within marketing. A deeper understanding of the WOM process is essential in order to affect WOM in a way which is positive for the retailing banks.
| Status | Slutfört |
|---|---|
| Gällande start-/slutdatum | 01.08.1999 → 31.07.2004 |
Fingeravtryck
Utforska forskningsämnen som berörs av detta projekt. Dessa etiketter genereras baserat på underliggande ansökningar/anslag. Tillsammans bildar de ett unikt fingeravtryck.