Projektinformation
Beskrivning
The main purpose of the doctoral thesis is to understand the process of fading customer relationships in a banking context. A better understanding of that process may be found by linking actual customer behaviour to the emotional and ognitive perception of the bank relationship. Following bank customer relationships during a longer period of time in order to study changes in the relationship builds the empirical basis. The objectives are to: - Explore whether there are indicators of fading customer relationship processes - Analyse if it is possible to link customer behaviour to emotional and cognitive processes when studying fading customer relationships.
Status | Slutfört |
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Gällande start-/slutdatum | 01.08.2001 → 01.08.2003 |
Fingeravtryck
Utforska forskningsämnen som berörs av detta projekt. Dessa etiketter genereras baserat på underliggande ansökningar/anslag. Tillsammans bildar de ett unikt fingeravtryck.