FORMULATION OF STRATEGIES IN BUSINESS NETWORKS

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The network approach has been a subject of growing interest among researchers and practitioners in the industrial as well as in the international market. Few studies have, however, focused on how to build and maintain long-term relationships from a strategic point of view. The purpose of this study is to discuss how the strategy process will differ when a focal actor has to take the context, in which he is embedded, into account.
StatusSlutfört
Gällande start-/slutdatum01.01.198931.12.2007