Projektinformation
Beskrivning
The objective of this study is to build understanding of consumers' perceptions of and motivations in customer relationships.
| Status | Slutfört |
|---|---|
| Gällande start-/slutdatum | 01.09.2007 → 31.10.2017 |
Making Sense of Customer Relationships - a Consumer Perspective
- Vuoristo, Lotta Kanerva (Projektledare, akademisk)
Projekt: Externt finansierat projekt