Strategic change within a franchise context

  • West, Björn Ove (Projektledare, akademisk)

Projekt: Externt finansierat projekt

Projektinformation

Beskrivning

A change in a corporation's strategy is usually based on interpretation of signals in the external as in the internal surroundings. To be able to define on which of the multiple signals the corporation should react, would be of outmost value in the strategic planning process. The setting for this research is in a franchise context.
StatusSlutfört
Gällande start-/slutdatum01.10.199831.12.2004