A customer dominant (CDL) perspective on customer relationships and relationship marketing

Tore Strandvik; Kristina Heinonen

A customer dominant (CDL) perspective on customer relationships and relationship marketing

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Relationship Marketing: Back to the Roots and into the Future : Proceedings from the ICRM 2015
Redaktörer	Johanna Gummerus
Förlag	Hanken School of Economics
Utgivningsdatum	2015
ISBN (elektroniskt)	978-952-232-289-0
Status	Publicerad - 2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	23rd International Colloquium on Relationship Marketing (ICRM) 2015 - Helsinki, Helsinki, Finland Varaktighet: 15.09.2015 → 17.09.2015 Konferensnummer: 23

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://hdl.handle.net/10138/156532

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@inproceedings{5fd7c0c48bd84f42858e7f72455e1f76,

title = "A customer dominant (CDL) perspective on customer relationships and relationship marketing",

keywords = "512 Business and Management",

author = "Tore Strandvik and Kristina Heinonen",

note = " Volume: Proceeding volume: ; 23rd International Colloquium on Relationship Marketing ICRM 2015 ; Conference date: 15-09-2015 Through 17-09-2015",

year = "2015",

language = "English",

editor = "Johanna Gummerus",

booktitle = "Relationship Marketing: Back to the Roots and into the Future",

publisher = "Hanken School of Economics",

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Strandvik, T & Heinonen, K 2015, A customer dominant (CDL) perspective on customer relationships and relationship marketing. i J Gummerus (red.), Relationship Marketing: Back to the Roots and into the Future: Proceedings from the ICRM 2015. Hanken School of Economics, 23rd International Colloquium on Relationship Marketing (ICRM) 2015, Helsinki, Finland, 15.09.2015. <http://hdl.handle.net/10138/156532>

A customer dominant (CDL) perspective on customer relationships and relationship marketing. / Strandvik, Tore ; Heinonen, Kristina.

Relationship Marketing: Back to the Roots and into the Future: Proceedings from the ICRM 2015. red. / Johanna Gummerus. Hanken School of Economics, 2015.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

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AU - Strandvik, Tore

AU - Heinonen, Kristina

N1 - Conference code: 23

PY - 2015

Y1 - 2015

KW - 512 Business and Management

M3 - Conference contribution

BT - Relationship Marketing: Back to the Roots and into the Future

A2 - Gummerus, Johanna

PB - Hanken School of Economics

T2 - 23rd International Colloquium on Relationship Marketing ICRM 2015

Y2 - 15 September 2015 through 17 September 2015

ER -