A Customer Unit Perspective on Value Co-Creation

Johanna  Arantola-Hattab

A Customer Unit Perspective on Value Co-Creation

Johanna Arantola-Hattab

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	AMA SERVSIG: Innovative Service Perspectives
Redaktörer	Jacob Mickelsson, Anu Helkkula
Utgivningsdatum	2012
ISBN (tryckt)	978-952-232-170-1
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	AMA SERVSIG 2012 - Hanken School of Economics, Helsinki, Finland Varaktighet: 07.06.2012 → 09.06.2012 Konferensnummer: 7

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512 Företagsekonomi

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title = "A Customer Unit Perspective on Value Co-Creation",

keywords = "512 Business and Management",

author = "Johanna Arantola-Hattab",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

isbn = "978-952-232-170-1",

editor = "Jacob Mickelsson and Helkkula, {Anu }",

booktitle = "AMA SERVSIG: Innovative Service Perspectives",

}

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M3 - Conference contribution

SN - 978-952-232-170-1

BT - AMA SERVSIG: Innovative Service Perspectives

A2 - Mickelsson, Jacob

A2 - Helkkula, Anu

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -