A Dynamic Communication Model: A Tool in Relationship Communication

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Integrated Marketing Communication - Concepts and Cases
Redaktörer	P.S. Gopapakrishnan
Antal sidor	23
Utgivningsort	India
Förlag	ICFAI University Press
Utgivningsdatum	2008
Utgåva	1
Sidor	102-125
ISBN (tryckt)	81-314-1399-3
Status	Publicerad - 2008
MoE-publikationstyp	B2 Del av en bok eller annat samlingsverk

OpenUrl-tillgänglighet

@inbook{2a25cbeea2e848e2932da37faf05d504,

title = "A Dynamic Communication Model: A Tool in Relationship Communication",

author = "{\AA}ke Finne and Christian Gr{\"o}nroos",

year = "2008",

language = "English",

isbn = "81-314-1399-3",

pages = "102--125",

editor = "P.S. Gopapakrishnan",

booktitle = "Integrated Marketing Communication - Concepts and Cases",

publisher = "ICFAI University Press",

address = "India",

edition = "1",

}