A Matter Of Equity::  Effects Of Other Consumers’ Engagement In New Product Development

Kristina Heinonen; K Töndevold; M Dahlen

A Matter Of Equity: Effects Of Other Consumers’ Engagement In New Product Development

Kristina Heinonen, K Töndevold, M Dahlen

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

153 Citeringar (Scopus)

Originalspråk	Engelska
Titel på värdpublikation	11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012
Utgivningsdatum	2012
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012 - Stockholm, Sverige Varaktighet: 01.01.1800 → … Konferensnummer: 11

Nyckelord

512 Företagsekonomi
KOTA2012

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@inproceedings{612c8b788e134254857746e75dff2709,

title = "A Matter Of Equity:: Effects Of Other Consumers{\textquoteright} Engagement In New Product Development",

keywords = "512 Business and Management, KOTA2012",

author = "Kristina Heinonen and K T{\"o}ndevold and M Dahlen",

note = " Volume: Proceeding volume: ; 11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012 ; Conference date: 01-01-1800",

year = "2012",

language = "English",

booktitle = "11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012",

}

TY - GEN

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T2 - 11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012

AU - Heinonen, Kristina

AU - Töndevold, K

AU - Dahlen, M

N1 - Conference code: 11

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - 11th International Conference on Research in Advertising (ICORIA), Stockholm, June 2012

Y2 - 1 January 1800

ER -