A multi-level understanding of trust development in contexts of blurred organizational boundaries: the case of crowdfunding

Theresa Harrer, Othmar Lehner, Christiana Weber

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

Sammanfattning

Are trust development processes in settings of blurred organizational boundaries different from those in conventional organizational settings, and if so, how? Taking the crowdfunding campaigns of the Fin-Tech Monzo as examples of settings of blurred organizational boundaries, we analyze how the three main trust forms (individual, organizational, and institutional trust) emerge and interact in the campaigns’ online discourse and develop a process model that captures distinct trust development dynamics. We contribute to the trust literature by highlighting increased dynamics and co-existence of trust forms, and by showing that the validation of extra-organizational boundary spanners is crucial to compensate for a missing personal interaction in settings of blurred organizational boundaries. We also contribute to the crowdfunding literature and derive managerial implications.

OriginalspråkEngelska
Artikelnummer101247
Referentgranskad vetenskaplig tidskriftScandinavian Journal of Management
Volym39
Nummer1
ISSN0956-5221
DOI
StatusE-version före tryckt - 2023
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

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