@article{4788774a799245c285a4b4e3a5ee3f7c,
title = "A service perspective on business relationships: The value creation, interaction and marketing interface",
keywords = "Service business, Service logic, Service-dominant logic, Business-to-business marketing, Relationship marketing, Interaction, DOMINANT LOGIC, FRAMEWORK, 512 Business and Management, KOTA2011",
author = "Christian Gr{\"o}nroos",
year = "2011",
doi = "10.1016/j.indmarman.2010.06.036",
language = "English",
volume = "40",
pages = "240--247",
journal = "Industrial Marketing Management",
issn = "1873-2062",
publisher = "Elsevier",
number = "1",
}