A Theory of Affective Self-Affinity: Definitions and application to a company and its business

Jaakko Aspara, Rami Olkkonen, Henrikki Tikkanen, Johanna Moisander, Petri Parvinen

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	AMS Review
Volym	12
Nummer	3
Antal sidor	40
ISSN	1869-814X
Status	Publicerad - 2008
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{54c46379fcff4ad89617a63a9451c8bb,

title = "A Theory of Affective Self-Affinity: Definitions and application to a company and its business",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Rami Olkkonen and Henrikki Tikkanen and Johanna Moisander and Petri Parvinen",

year = "2008",

language = "English",

volume = "12",

journal = "AMS Review",

issn = "1869-814X",

publisher = "AM - Academy of Marketing",

number = "3",

}