A whole new world: Counterintuitive crowdfunding insights for female founders

Henrik Wesemann*, Joakim Wincent

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelPeer review

3 Citeringar (Scopus)

Sammanfattning

Female entrepreneurs are subjected to stereotypes that make it difficult to secure funding. Crowdfunding challenges many of the causes of this discrimination but we know little about if and how it changes optimal funding strategies for female entrepreneurs. Using a sample of 3191 crowdfunding campaigns by female entrepreneurs, we draw from signaling theory to develop and test a series of counterintuitive conjectures for female crowdfunding success. Our results contradict advice that may be derived from traditional entrepreneurial finance: women in crowdfunding should use their gender as advertising, use more female-centric language, avoid self-promotion, start businesses in male-dominated sectors, and ask for more money. These findings highlight new theoretical mechanisms in crowdfunding and develop recommendations for female entrepreneurs who want to raise funds.

OriginalspråkEngelska
Artikelnummere00235
Referentgranskad vetenskaplig tidskriftJournal of Business Venturing Insights
Volym15
Antal sidor9
ISSN2352-6734
DOI
StatusPublicerad - 23.03.2021
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

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