Accidentally Viral: Gamified interaction and the darkside of social media

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Sammanfattning

On social media “going viral” is the ultimate measure of success. To spread rapidly in the network of social media platforms and technologies (Hansen, Arvidsson, Nielsen, Colleoni, & Etter, 2011) and to draw attention that enhances further spreading is of crucial importance. While some viral content has initiated large scale social movements with real-life significance, the majority of viral content are nonsensical pieces of entertainment (cf. Shifman, 2012). Whether virality is spreading a societal agenda or nonsense, it makes people quickly organize and contribute to collective interaction that we argue is gamified. Sometimes this organizing and interaction is about appropriating materials produced by others and using them for purposes of mockery and fun.
OriginalspråkEngelska
Titel på gästpublikationOrganizational Gamification : heories and Pratices of Ludified Work in Late Modernity
UtgivningsortNew York, NY, USA
FörlagRoutledge
ISBN (tryckt)9780367321185
ISBN (elektroniskt)9780429316722
StatusAccepterad/Presslagd - 2021
MoE-publikationstypA3 Del av bok eller annat samlingsverk

Publikationsserier

NamnRoutledge Studies in Management, Organizations and Society
FörlagRoutledge

Styrkeområden och områden med hög potential (AoS och AoHP)

  • AoS: Ansvarsfull organisering

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