Actionable Marketing Knowledge: A Close Reading of Representation, Knowledge and Action in Market Research

Social Sciences

• Marketing 100%
• Knowledge 100%
• Reading 66%
• Strategy 66%
• Markets 66%
• Market Research 66%
• Situation 33%
• Research Report 33%
• Calibration 33%
• Practice 33%
• Knowledge Representation 33%
• Approach 33%
• Prescription 33%
• Narrative 33%
• Flexibility 33%
• Representation 33%
• Meaning 33%
• Instruments 33%
• Research Worker 33%
• Relevance 33%
• Interpretation 33%
• Theory 33%
• Studying 33%
• Attention 33%
• Guides 33%