Adopting a service business logic in relational business-to-business marketing: Value creation, interaction and joint value co-creation

Christian Grönroos

Adopting a service business logic in relational business-to-business marketing: Value creation, interaction and joint value co-creation

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings from Otago Forum 2: The Service-Dominant Logic of Marketing - From Porpositions to Practice
Redaktörer	David Ballantyne, Robert Aitken, John Williams
Antal sidor	25
Utgivningsort	Dunedin, New Zealand
Utgivningsdatum	2008
Status	Publicerad - 2008
MoE-publikationstyp	A4 Artikel i en konferenspublikation

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Adopting a service business logic in relational business-to-business marketing : Value creation, interaction and joint value co-creation. / Grönroos, Christian.

Proceedings from Otago Forum 2: The Service-Dominant Logic of Marketing - From Porpositions to Practice. red. / David Ballantyne; Robert Aitken; John Williams. Dunedin, New Zealand, 2008.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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