@inproceedings{cdd971e92c7e42fbb505737cffe428bc,
title = "Adopting a service business logic in relational business-to-business marketing: Value creation, interaction and joint value co-creation",
author = "Christian Gr{\"o}nroos",
note = "Published in electronic format only Volume: Proceeding volume: ",
year = "2008",
language = "English",
editor = "David Ballantyne and Robert Aitken and John Williams",
booktitle = "Proceedings from Otago Forum 2: The Service-Dominant Logic of Marketing - From Porpositions to Practice",
}