@article{bb2fb52ea23f49fc8ad876a11506fc3d,
title = "Adopting a service logic in manufacturing Conceptual foundation and metrics for mutual value creation",
keywords = "Value added, Manufacturing industries, Industrial relations, CUSTOMER LIFETIME VALUE, DOMINANT LOGIC, BUSINESS RELATIONSHIPS, INDUSTRIAL SERVICES, PRODUCTIVITY, MANAGEMENT, TRANSITION, FRAMEWORK, MODEL, KOTA2010, Marketing Effectiveness and Profitability",
author = "Christian Gr{\"o}nroos and Pekka Helle",
year = "2010",
doi = "10.1108/09564231011079057",
language = "English",
volume = "21",
pages = "564--590",
journal = "Journal of Service Management",
issn = "1757-5826",
publisher = "Emerald Group Publishing",
number = "5",
}