TY - JOUR
T1 - An agile co-creation process for digital servitization
T2 - A micro-service innovation approach
AU - Sjödin, David
AU - Parida, Vinit
AU - Kohtamäki, Marko
AU - Wincent, Joakim
PY - 2020/3/13
Y1 - 2020/3/13
N2 - In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four manufacturers and their customer relationships. The results suggest that value co-creation in digital servitization is best managed through an agile micro-service innovation approach. Such an approach requires incremental micro-service investments, sprint-based micro-service development, and micro-service learning by doing to ensure customized and scalable digital service offerings. The proposed agile co-creation model provides insight into the phases, activities, and organizational principles of a micro-service innovation approach. Relational teams that pool knowledge from providers’ and customers’ strategic, technological, and operational areas are crucial to ensure successful cooperation and governance for agile co-creation. This paper offers insight into how companies engage in agile co-creation processes, with important recommendations for innovation in manufacturing firms in the era of digitalization.
AB - In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four manufacturers and their customer relationships. The results suggest that value co-creation in digital servitization is best managed through an agile micro-service innovation approach. Such an approach requires incremental micro-service investments, sprint-based micro-service development, and micro-service learning by doing to ensure customized and scalable digital service offerings. The proposed agile co-creation model provides insight into the phases, activities, and organizational principles of a micro-service innovation approach. Relational teams that pool knowledge from providers’ and customers’ strategic, technological, and operational areas are crucial to ensure successful cooperation and governance for agile co-creation. This paper offers insight into how companies engage in agile co-creation processes, with important recommendations for innovation in manufacturing firms in the era of digitalization.
KW - 512 Business and Management
KW - Digitalization
KW - Industrial Internet of Things (IoT)
KW - Advanced services
KW - Digital paradox
KW - Artificial intelligence (AI)
KW - aProduct-service systems (PSS)
KW - New service development (NSD)
UR - http://www.scopus.com/inward/record.url?scp=85078776150&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2020.01.009
DO - 10.1016/j.jbusres.2020.01.009
M3 - Article
SN - 0148-2963
VL - 112
SP - 478
EP - 491
JO - Journal of Business Research
JF - Journal of Business Research
ER -